E-Commerce Platform
Marketing Plan

This is a pre-written, fully editable marketing plan in Excel that saves you hours of setup. Swap copy, channels, and priorities to match your product or seller tiers. The plan stays structured while you tailor messaging and tactics.

Editable content sections throughout

Swap channels and target segments

Use for sellers or buyers

Keeps structure while you customize

The template uses a Gantt-chart layout to show tasks across days and weeks for easy sequencing. You'll see dependencies, overlaps, and critical paths at a glance. That clarity helps you spot bottlenecks before they hit execution.

Timeline view for campaign phases

Shows dependencies and task overlaps

Color-coded for fast scanning

Monthly and weekly zoom levels

Includes 30-plus ready marketing actions covering acquisition, retention, partnerships, content, and PR. Each task has recommended timing and owner notes to speed decision-making. Use them as-is or adapt to your funnel.

Acquisition, retention, and partnerships

Content, PR, and paid tasks

Tasks mapped to campaign stages

Ready-to-run, just assign owners

All start dates and task lengths are editable without breaking the Gantt logic. Move a milestone and dependent tasks auto-adjust, so your plan stays consistent. That flexibility fits launches, delays, or sprint changes.

Drag dates without recalculation worries

Adjust durations per real timelines

Milestones auto-shift with dependencies

Support for rush or phased launches

The sheet has built-in progress tracking showing percent complete and overdue flags for each task. Use it to run weekly standups and to spot slipping items quickly. Visual progress bars make status tangible for non-Excel readers.

Percent-complete per task visible

Overdue tasks are highlighted

Progress bars for quick status

Filter by owner or phase

The template makes task ownership explicit and shows who does what and when for each marketing action. That reduces overlaps and handoff errors across growth, product, and ops teams. You'll run clearer weekly reviews and fewer surprise delays.

Assign owners per task easily

See handoffs and dependencies plainly

Reduce duplicate work and confusion

Supports remote and cross-functional teams

Designed for non-Excel users with color-coded cells, protected formulas, and plain-language instructions. You won't need formulas knowledge to update timelines or status. The sheet is beginner-friendly and resilient to accidental edits.

Color guides for each action type

Protected formulas prevent breakage

Step-by-step usage notes included

Simple inputs, automatic timeline updates

The template exports cleanly to PDF and works in Google Sheets for sharing and collaboration. Print campaign timelines for leadership reviews or attach PDFs to stakeholder updates. Formats are presentation-ready with one click.

Export to PDF or Sheets

Presentation-ready timeline pages

Compact one-page campaign summaries

Print-friendly Gantt and task lists

Includes a weekly highlight view that shows this week's priorities and a completion guide that lists next actions and done items. Use it to run 15-minute weekly reviews and keep teams focused on highest impact work. The guide speeds handoffs and accountability.

This-week priorities at a glance

Next actions and completed items

Ideal for 15-minute reviews

Highlights owners and blockers