Furniture Refinishing
Marketing Mix

The template breaks down Product, Price, Place, and Promotion for furniture refinishing: define service packages, set per-project pricing, map local pickup/delivery channels, and plan visual promotion (portfolio, social, events). Use it to align offerings with customer personas like homeowners and interior designers.

Product offerings by furniture type

Pricing bands by project complexity

Local logistics and pickup channels

Promotion channels and portfolio tactics

All worksheets are fully editable in Excel with clear inputs for labor, materials, markups, and formulas for margins. Change service names, cost drivers, or distribution notes and the calculations update automatically-no VBA or advanced skills needed.

Editable costs and price inputs

Built-in margin calculations

Dropdowns for service categories

No advanced Excel skills required

This package includes pre-written copy and examples tailored to furniture refinishing: consulting scripts, service descriptions for chairs, tables, dressers, and suggested add-ons like hardware or upholstery coordination-so your marketing language is client-ready.

Pre-filled service descriptions

Project-based price examples

Consultation script prompts

Before-and-after portfolio slots

Download immediately after purchase and open the Word and Excel files right away-no subscriptions or wait times. Files are organized for quick edits so you can adapt the plan for client pitches or local marketing in under an hour.

Instant ZIP download after purchase

Open in Word and Excel immediately

No account or subscription required

Printable templates ready

The template uses clean, presentation-ready layouts with image placeholders for before-and-after photos, readable pricing tables, and exportable charts. It's formatted so your marketing plan looks professional for clients, trade shows, or online portfolios.

Clean, presentation-ready formatting

Image placeholders for transformations

Readable tables and charts included

Export-ready PDF and print layout

The Product section guides you to define service tiers, core features (stripping, repair, finishing), material standards, and positioning statements that emphasize artisanal quality and eco-friendly materials-helping you communicate value to discerning clients.

Package tiers for service offerings

Add-ons and upsell suggestions

Positioning language for artisanship

Target customer persona prompts

The pricing model is built for per-project billing: enter labor hours, material costs, and overhead to calculate cost-per-project, recommended price, and margins. It includes markups, tiered pricing suggestions, and simple break-even formulas for profitability checks.

Per-project pricing templates

Cost-of-goods and labor inputs

Margin and markup calculators

Break-even analysis formulas included

Pre-filled examples, clear labels, and step-by-step notes let you complete a tailored marketing mix quickly. The structure produces an executive summary and editable action plan so you can use it in proposals or client meetings without redesign work.

Pre-filled industry examples included

Step-by-step fill instructions

One-page executive summary output

Requires minimal customization time

The files include a stakeholder-ready executive summary and visual charts that highlight market positioning, revenue model, and go-to-market tactics-so you can show designers, partners, or investors a clear, professional plan.

Executive summary for stakeholders

Exportable charts and tables

Slide-ready content suggestions

Clear ROI talking points included