Gaming Industry Marketing Plan

This template includes a pre-written, fully customizable marketing plan for gaming campaigns that saves setup time and maintains consistency. It's defintely editable-change copy, channels, and budgets to fit your title or studio. Use it as a starter playbook for any release.

Editable marketing sections included

Tailor copy and channel mix

Swap examples for your assets

Fits indie to AAA studios

The plan uses an Excel Gantt chart for clear visual timelines and task sequencing. See overlaps, critical paths, and launch milestones at a glance so teams hit dates reliably. The chart updates when you change dates or durations.

Visual timeline for quick decisions

Shows task dependencies clearly

Zoom from weeks to days

Highlights launch-critical tasks

The template ships with 30+ pre-built marketing actions covering discovery, pre-launch, launch, and post-launch activities across paid, owned, and earned channels. Tasks are ready to assign so you don't miss key steps like influencer outreach or store page optimization. Use them as checklists.

Influencer outreach tasks included

Store optimization actions listed

Paid campaign templates ready

Community engagement tasks ready

All timelines and task durations are editable without breaking the plan's logic; start dates and lengths can shift and the Gantt recalculates. That flexibility lets you compress or extend phases for delays or soft launches. Keep a realistic schedule for team capacity.

Adjust start dates freely

Change durations per resource

Automatic Gantt recalculation

Support for soft launches

The file includes built-in progress tracking (task completion percentages) and visual signals for overdue items. Track execution at status meetings and flag blockers fast so leads can reassign or re-prioritize. The progress view makes weekly standups shorter.

Percent-complete fields included

Auto-highlights overdue tasks

Progress dashboard for meetings

Filter by owner or phase

This template simplifies team coordination: assign owners, set dependencies, and share a single timeline so work doesn't overlap. Clear ownership reduces finger-pointing and speeds approvals. Use the file as your single source of truth.

Assign owners per task

Clear dependency indicators

Reduce duplicate work

Single source of timeline

Designed for non-Excel users with color-coded cells, dropdowns, and protected formula areas so anyone can edit safely. No advanced formulas or macros needed to run the plan. Open it, type dates, and the schedule updates.

Color-coded editable cells

Simple dropdown assignments

Protected formulas in background

No macros or advanced skills

The template is printable and shareable as PDF and compatible with Google Sheets for collaboration. Export weekly slices for stakeholders or print a one-page launch plan for meetings. Use the shared file in project hubs or client decks.

Export to PDF easily

Google Sheets compatible

One-page print-friendly view

Share link with stakeholders

The weekly highlight and completion guide shows the current week, priority tasks, and completed items to focus the team during standups. Use it to run weekly reviews and confirm blockers before they delay launch. It makes status clear in 60 seconds.

Current-week highlight included

Priority tasks callouts ready

Completion checklist per week

Standup-friendly summary view