Gas Station
Marketing Plan

This Excel template includes a pre-written, fully customizable marketing plan you can edit for any station or convenience market. It saves hours by giving ready copy, task lists, and sample timelines you can tailor to your location. Use it for pitch decks, local promos, or franchise rollouts.

Editable copy for quick proposals

One-page campaign summary included

Change fonts, colors, layout

Sample industry scenario provided

The template uses an Excel Gantt chart layout so you can see task sequencing and overlap at a glance. Bars show start dates, durations, and dependencies across channels like pumps, in-store, and digital. Visual timelines make timing decisions and handoffs obvious.

Color-coded channel lanes

Clear task dependencies shown

Monthly and weekly views

Drag-ready timeline adjustments

Includes 30+ pre-built actions tailored to fuel stations: pump signage, loyalty emails, coffee promos, roadside ads, and local SEO tasks. Each action has suggested duration, owner, and KPI so you don't forget steps. You can add or remove items to match your offer mix.

Pump signage checklist included

Loyalty-email cadence ready

Coffee and breakfast promos

Local ad and SEO tasks

All start dates and task durations are fully editable in Excel without breaking formulas or dependencies. Shift a campaign, and linked tasks update so your timeline stays intact. That makes re-planning after supplier delays or staffing changes simple.

Adjust start dates easily

Extend or shorten tasks

Dependencies auto-update safely

Copy timelines between projects

The sheet shows task completion percentages and visual progress bars so you can monitor execution daily. Overdue tasks automatically flag, and summary rows show percent-complete by campaign. Use the view in weekly ops meetings to keep work on track.

Percent complete per task

Visual progress bars included

Overdue tasks auto-flag

Campaign-level completion summary

Assign tasks, set owners, and lock dependencies so teams know who does what and when. The template reduces overlap, clarifies handoffs at pumps and in-store, and feeds a weekly status view for managers. That means fewer missed opens and smoother promos.

Assign clear task owners

Avoid duplicate work

Clarify handoffs and timing

Export owner reports

Designed for non-Excel users: color-coded editable cells and built-in logic make the template beginner-friendly. You edit text, dates, and durations without touching formulas. If you can open a spreadsheet, you can run campaigns from it.

Color-coded input cells

Protected formulas behind sheets

Simple date pickers included

Step-by-step edit notes

The plan exports to PDF and copies to Google Sheets for easy sharing with franchisees, landlords, or local partners. Print-ready layouts exist for one-page summaries and full Gantt reports. That makes presenting to teams or vendors straightforward.

PDF export ready

Google Sheets compatible

One-page summary printout

Print-ready, defintely client-ready

The template includes a weekly highlight view that shows this week's priorities and a completion guide that lists next actions and blockers. Use it in Monday standups to align staff on pump promos, loyalty pushes, and supply needs. The view keeps deadlines visible.

This-week priorities panel

Next-action checklist included

Blockers and notes section

Weekly email summary template