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Cleaner Reporting, Faster Review
Megan Carter, NY
I finally had one place for statements and charts instead of digging through scattered files. It saved me about 4 hours a week and made monthly updates much easier to share.
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Daniel Foster, IL
Blank-sheet paralysis was the problem, and this template gave me a clear starting point. I had a working draft in one afternoon instead of spending days staring at an empty spreadsheet.
Clear Assumptions, Better Planning
Lauren Bennett, TX
Pricing, costs, and growth were all over the place before. This template helped me organize the inputs fast, and I could explain the assumptions to my team without reworking the model.
Model review
What is the overall financial model of the market?
This editable Excel market model provides for five years of acquisition by seller and buyer, revenue from transactions, scenarios and related financial statements.
Use the book to plan how the bilateral market acquires participants, generates orders, monetizes transactions and accounts, and converts these factors into financial results.
The editable operational assumptions provide for the development of the revenue engine, cost schedules, scenario comparisons and financial statements, so that changes can be reviewed through a single combined forecast.
Built around a market economyThe seller's and buyer's acquisitions, levels of retention, orders, GMV, commissions, subscriptions and supplements of the seller are modelled as different factors.
Two-way revenue engine on the market
How is the general market revenue financial model calculated?
The model acquires sellers and buyers separately, builds orders based on level and GMV, uses interest and fixed commissions, and then adds the seller's subscriptions and supplements.
01
Get both sides
Separate purchasing budgets divided into seller and purchaser CAC create new participants.
02
Cohort segments
Identify the sellers and buyers at the levels and hold each cohort for the life of the level.
03
Build Buyer Orders
Orders shall combine the activity of new buyers with recurring orders from eligible cohort of active buyers.
04
Commission calculation
GMV uses the AOV at the buyer's level and then accepts the rates and fixed fees that determine the revenue from the commission.
05
revenue sums
The monthly revenue from the market adds commissions, seller's and buyer's subscriptions and additional rights from the seller.
Basic formularevenue = Commission revenue + subscriptions + supplements from the seller
01 / Revenue assumptions
How are the market-based revenues structured?
The revenue article separates the seller's and the buyer's acquisitions, levels mixes, lifetime, order fulfillment, AOV, commissions, subscriptions and supplements of the seller.
Revenue assumptions
Revenue assumptions show the purchase, level, order, price, commission, subscription and additional contribution to the services.
02 / COGS & operating expenses
How are market costs organised?
The COGS & Operational Expenses article organizes direct costs, Variable Costs and operating expenses fixed in the forecast period.
COGS and operating expenses
COGS & Operational Expenses displays cost categories, schedules, rates related to revenue and monthly forecast.
03 / Analysis of the scenario
What can be compared in different scenarios?
The scenario analysis compares low, basic and high cases in terms of revenue, gross margin, contribution margin and EBITDA.
Analysis of scenarios
The scenario analysis shall present low, basic and high trajectories for the four financial instruments.
04 / Dashboard
What Does the Dashboard Bring Together?
The basic panel combines the assumptions of the selected cases, the main finances, the revenue mix, profitability, cash flow and return on investment in one view.
Dashboard
The Dashboard summarizes the scenarios, the basic finances, the mix of revenue, cash flow and payback period charts.
Product adjustment
Is the financial model of the general market suitable for you?
This template is suitable for bilateral markets using horizontal acquisition and monetisation of transactions; different structural revenue logics or schedules may require individual modelling.
Model ready
It fits perfectly
You buy sellers and buyers separately using budget and CAC.
You're dividing market participants into levels with specific lifetimes.
You're taking advantage of orders through commission, subscription, and sales add-ons.
You need edited five-year scenarios and related financial statements.
Order structure
Think about the model
Your market uses completely different flows of participants or transactions.
Revenue are subject to schedules other than sales orders, commissions, subscriptions and supplements.
You need operational schedules that differ from the template market structure.
You need reporting organized based on requirements beyond current workbook results.
The indicator is the starting point for planning, not a guarantee of performance.
Financial modelling service for orders
Do you need a pattern that meets your requirements?
Financial Models Lab may build or adapt a model where requirements require different revenue logic, operational timetable or reporting structures.
After purchase, you will receive an editable Excel market model for five-year forecasts, scenario analyses and related financial statements.
01
Book to be edited
Update the seller, buyer, revenue, costs, staff and capital assumptions directly in Excel.
02
forecast 5-year
Use the five-year forecast with detailed monthly operations and cash flow.
03
Analysis of scenarios
Compare the Low, Base and High cases in a dedicated scenario view.
04
Financial statements
See the income statement, cash flow, balance sheet, summary and results chart.
Before purchase
Financial model of the general market FAQ
The basic answers are visible in their entirety, without the need to click on the accordion.
01
How does the financial model calculate the overall market for revenue?
It combines the buyer's order commissions with the seller's and buyer's subscriptions and the seller's activated add-ons. Orders are created from a cohort of new and retained buyers, while GMV uses the buyer's AOV level.
02
Which assumptions can I change?
You can change the seller and buyer acquisition budgets, seasonality, CAC, level mixes, lifetime, repeat orders, AOV, commission terms, subscriptions and additional seller results.
03
What can I compare between low, basic and high scenarios?
Alternative revenue, gross margin, contribution margin and EBITDA paths for low, basic and high can be compared.
04
What financial results are taken into account?
The workbook contains the income statement, the cash flow report, the balance sheet, the summary and the results of the table.
05
Can the Financial Models Lab adapt the model to individual requirements?
Yes. the Financial Models Lab offers personalised financial modelling for different revenue logics, operational schedules or reporting structures.
06
Is this workbook a prediction or a guarantee?
It's an editable forecast of planning, not a guarantee of business results. The results change with the assumptions.
What Does the General Marketplace Financial Model Contain?
This multi-vendor marketplace financial template includes a comprehensive suite of tools for financial planning, from detailed revenue forecasting and cost analysis to automated financial statements and a dynamic summary dashboard.
All-in-one Dashboard
Core inputs and core outputs
Low/Base/High
Three scenario analysis
Professional Charts
Presentation ready
ROE Components
DuPont analysis
Revenue Inputs
Researched revenue assumptions
Bank-Ready Reports
Lender-friendly financial outputs
Revenue Breakdown
Revenue stream detailed view
KPI Dashboard
Performance metrics benchmark
Choosing a selection results in a full page refresh.
Revenue assumptions
COGS and operating expenses
Analysis of scenarios
Dashboard
