Gym Marketing
Plan

The template contains a pre-written marketing plan you can edit for any gym or fitness brand. Text sections, audience notes, and suggested copy are ready-to-use and can be tailored to your pricing and offers. That means faster proposals and consistent messaging across channels.

Editable audience and offer sections

Swap copy to match brand voice

Adjust pricing and promotion examples

Pre-filled channel strategies included

The core planning view is an Excel Gantt chart that maps tasks across weeks and months. It visualizes dependencies and overlaps so you can spot conflicts and sequence work correctly. The chart keeps campaign timing clear at-a-glance for managers and staff.

Timeline view for each campaign phase

Shows task dependencies and overlaps

Color-coded for immediate clarity

Scrolls across weeks and months

The file includes 30+ gym-specific marketing actions ready to drag into your plan: open house events, referral drives, email funnels, social ad bursts, and local partnerships. These cover digital, local, and in-facility tactics so you won't miss common conversion steps. Use them as-is or tweak durations and owners.

Email nurture sequences included

Social ad launch checklists

Referral and member-retention tasks

Local partnership outreach actions

Every task start date and duration is editable without breaking the Gantt logic. Change dates, extend durations, or compress sprints and the chart updates visually. This keeps plans flexible when classes shift or promotions move.

Change start dates easily

Adjust durations without errors

Reschedules update chart automatically

Works across single and multi-campaigns

The template tracks task progress with percent-complete fields and conditional formatting to flag overdue work. You see pending, in-progress, and done tasks at a glance so managers can intervene quickly. It creates a simple accountability layer without extra software.

Percent-complete fields per task

Auto-flags overdue activities

Progress roll-up for campaigns

Visual status bars in Gantt

Assign owners, set dependencies, and add notes so staff know who does what and when. The Gantt view reduces overlap and prevents double-booking of promotions or events. It works for front desk, trainers, and marketing so everyone stays aligned.

Assign tasks to specific roles

Clear dependencies prevent overlaps

Shared notes for handoffs

Weekly owner reminders suggested

The workbook uses color-coded editable cells, on-sheet instructions, and protected formulas so anyone can use it with no advanced Excel skills. Buttons and simple inputs control common changes, so you won't break formulas. It's defintely friendly for non-analysts.

No formula editing needed

Simple inputs drive charts

On-sheet guidance for each section

Protected formulas keep logic intact

Export campaign views to PDF or copy tabs to Google Sheets for sharing with staff and stakeholders. The printable Gantt and one-page campaign summaries make weekly meetings and client reports cleaner. Use the export for board updates or landlord marketing reviews.

PDF-ready campaign snapshots

Google Sheets compatible copy

Printable one-page summaries

Handout-ready event schedules

A weekly highlight section shows current-week priorities and completed tasks to keep stand-ups fast and focused. It automatically pulls upcoming deadlines and recent completions so team meetings are action-oriented. Use it to run 15-minute check-ins and clear blockers quickly.

Current-week priority view

Auto-list of imminent deadlines

Completed tasks roll-up

Run 15-minute stand-ups effectively