Hobby Shop
Marketing Plan

This pre-written Excel plan saves hours of setup and writing. All sections are editable so you can tailor messages, channels, and budgets to any hobby retail scenario. Use it for seasonal promos, class schedules, or loyalty pushes.

Editable text and task templates

Swap channels and campaign copy

Adjust budgets and resource notes

Includes sample retail campaign

The template uses an Excel Gantt chart for clear visual timelines and task sequencing. Color bars show active campaigns, overlaps, and dependencies at a glance. That makes planning, shifting dates, and spotting bottlenecks simple.

Visual timeline for each campaign

Shows task overlaps and gaps

Color-coded campaign bars

Easy date-adjustment by editing cells

The file includes 30+ ready-to-use marketing actions covering social, email, in-store, events, and local partnerships. Each task is pre-labeled and can be assigned, scheduled, and tracked immediately. That prevents missed steps and speeds execution.

Social posts and ad tasks

Email sequences and newsletters

Workshop and event steps

Local partnership checklists

Timelines and task durations are fully editable without breaking plan logic. Change start dates, extend durations, or compress tasks and the Gantt view updates visually. It's flexable for shifting retail calendars and surprise events.

Adjust start dates easily

Change task lengths quickly

Re-sequence dependent tasks fast

Supports seasonal cadence edits

Progress tracking shows task completion percentages and flags overdue items automatically. Status columns and conditional formatting highlight what's behind, due, or done. That keeps execution visible and accountable.

Percent-complete per task

Overdue items flagged visually

Automatic status color changes

Quick snapshot of execution

The template makes team coordination simple: assign tasks, show owners, and reveal dependencies in the Gantt view. Everyone sees who does what and when, reducing overlaps and miscommunication. It's ideal for small retail teams.

Assign owners per task

Show dependencies clearly

Reduce task overlap risk

Align staff on weekly goals

No Excel skills needed: color-coded editable cells, clear instructions, and built-in logic guide you. No macros or advanced formulas to edit, so new users can update plans confidently. It's beginner-friendly for retail managers.

Color-coded editable cells

Step-by-step usage notes

No macros to enable

Beginner-friendly layout

The plan exports to PDF and works with Google Sheets for easy sharing and presentation. Print one-page overviews for staff or clients and share editable files with partners. It's built for meetings and handoffs.

PDF-ready summary pages

Google Sheets compatible export

Print-friendly one-page views

Shareable with external partners

The workbook includes a weekly highlight and completion guide that shows the current week, upcoming priorities, and completed tasks. Use it in weekly standups to keep the team focused on the next actions. It simplifies status updates.

Current-week priorities visible

Completion checklist per week

Use in weekly standups

Highlights next three tasks