Hops Farming Marketing Plan

This template ships with a pre-written marketing plan in Excel you can edit end-to-end. It saves hours by providing ready copy, channel tactics, and a one-page summary you can tailor to any farm or region. Change wording, timing, and priorities to match your sales cycle.

Editable headings and sections

Swap channels and messaging easily

Includes sample brewery outreach text

One-page executive summary ready

The plan uses an Excel Gantt chart for visual timeline planning and task sequencing. Bars show start, duration, and dependencies so you see overlaps and peak work weeks at a glance. Use the chart to align harvest, processing, and sales activities.

Color-coded task bars

Shows dependencies and overlaps

Weekly view for harvest peaks

Resize bars to shift tasks

The template includes 30+ pre-built marketing actions tailored to hop farms and brewery customers. Actions cover direct outreach, sampling events, social posts, email sequences, trade outreach, and contract-grow steps. You can pick actions, adjust cadence, and deploy faster.

Brewery outreach templates included

Farm-tour and tasting tasks

Social and email touchpoints

Trade-show and festival actions

All start dates and task durations are editable without breaking the Gantt logic. Change campaign dates for harvest delays, shorten task durations for a smaller team, or shift everything by dragging start dates. The sheet recalculates dependencies automatically.

Shift entire campaign dates

Adjust durations per resource

Auto-recalc for dependencies

Set campaign start with one cell

The workbook shows task completion percentages and highlights overdue or at-risk items automatically. Progress bars and summary KPIs update as you mark tasks done, so you can spot lagging work before a harvest window closes. Use the tracker for weekly check-ins.

Percent-complete fields visible

Overdue tasks flagged red

Summary progress on dashboard

Auto-rollup by campaign phase

This plan makes team coordination clear: assign owners, set dependencies, and avoid duplicated work. Field crew, processing, sales, and events each get tasks and visibility, so everyone knows priorities during harvest. Add notes per task to capture brewery requests.

Assign owners per task

Clear handoffs between teams

Notes field for brewery requests

Reduce overlaps and missed steps

The template is beginner-friendly with color-coded cells, guided inputs, and locked formulas to prevent accidental edits. You don't need advanced Excel skills to run or edit the plan; instructions and tooltips explain each input. Perfect for small teams without a spreadsheet expert.

Color cues show editable cells

Built-in tooltips and help

Locked formulas prevent breakage

Simple inputs for dates and owners

The plan exports cleanly to PDF and works in Google Sheets for cloud sharing and collaboration. Use the printable Gantt for pitch decks, procurement meetings, or brewery presentations. Share a read-only PDF for sponsors and a live sheet for your team.

PDF export ready

Google Sheets compatible

Printable Gantt for meetings

Shareable link for collaborators

The template highlights the current week and lists priority tasks with a completion guide for quick standups. A weekly snapshot shows what must finish to hit harvest or shipment deadlines, and a short checklist helps the team close tasks faster.

Current-week visual highlight

Weekly task priority list

Completion checklist included

Use during 15-minute standups