Immersive Escape Room
Marketing Plan

This template includes a pre-written, fully customizable marketing plan in Excel that saves setup time and ensures consistent messaging. You can edit copy, reorder sections, and tailor tactics to your venue or city. It works for single rooms, multi-room venues, or seasonal campaigns.

Editable campaign copy sections

Swap tactics by venue easily

Pre-filled examples for guidance

Save licensed marketing time

The plan uses a Gantt chart layout in Excel for clear timeline visualization and task sequencing. You'll see launch phases, overlaps, and critical paths at a glance. That makes it easier to schedule resets, promos, and team training without conflicts.

Visual task timelines

Shows task overlaps clearly

Highlights critical campaign paths

Makes resource timing obvious

Includes 30+ pre-built marketing actions covering email, social, local partnerships, SEM, and PR so you don't miss steps. Each action is ready to drop into your schedule and tweak for tone or dates. The list targets bookings, corporate outreach, and tourist channels.

Email sequences ready

Social content prompts included

Local partnership steps listed

SEM and PR tasks ready

Timelines and task durations are fully editable so start dates and lengths can shift without breaking the plan's logic. Change a promo launch, extend testing, or compress pre-launch tasks and dependencies update visually. That flexibility fits venue closures or late set builds.

Adjust start dates freely

Change task lengths easily

Dependencies auto-adjust visually

Fits delayed set builds

Built-in progress tracking (task % complete) shows execution status and flags overdue items within the Excel sheet. You get color cues and simple percent fields to update after each sprint or week. That helps spot stuck tasks before they hit opening night.

Percent-complete fields

Color flags for overdue tasks

Quick status snapshots

Shows blocked or pending items

This template simplifies team coordination by letting you assign owners, set dependencies, and visualize who does what when. Use it to avoid overlapping set resets, GM training, and promo launches. It reduces miscommunication between production, operations, and marketing.

Assign task owners

Clear task dependencies

Avoids schedule overlaps

Aligns ops and marketing

No Excel expertise needed: color-coded cells, locked formulas, and clear input fields guide edits without breaking logic. The sheet hides complex formulas behind simple inputs so beginners can update timelines or copy safely. It's friendly for managers and part-time marketers.

Color-coded input cells

Locked formulas behind scenes

Simple dropdowns for statuses

Beginner-friendly instructions

The template exports to PDF and copies cleanly to Google Sheets for sharing with teams or clients. Print a one-page timeline for meetings or send the full file to event planners. It's formatted for presentation and handouts.

PDF-ready export

Google Sheets compatible copy

One-page printable timeline

Client-ready layout

The weekly highlight view shows the current week's priorities and a completion guide so teams know which tasks finish next. It summarizes due items and recent completions to keep standups short and focused. Use it for weekly ops or pre-show checks.

Current-week priorities

Completion checklist view

Weekly standup summary

Pre-show task highlights