Lighting Store
Marketing Plan

This is a pre-written, fully customizable marketing plan in Excel that saves planning time and reduces guesswork. Edit copy, timelines, and channels to match your store, trade program, or event. It adapts across industries and price points.

Ready-made campaign templates included

Editable copy and channel lists

Tailor to store or trade

Speeds proposal and planning work

The template uses a Gantt chart layout to visualize campaigns, milestones, and dependencies across weeks. You'll see tasks, start dates, and overlaps at a glance for better sequencing. This clarity speeds execution and avoids scheduling conflicts.

Visual timeline of all activities

See overlaps and critical paths

Quickly adjust sequencing visually

Ideal for weekly planning meetings

Includes 30+ pre-built marketing actions covering email, social, PR, events, and trade outreach. Tasks are ready-to-use and grouped by campaign type to prevent missed steps. They shorten planning time and standardize execution for stores and trade partners.

Email campaigns and automation tasks

Social posts and paid ad ideas

Event and in-store activation steps

Trade outreach and partnership tasks

Timelines and task durations are fully editable without breaking formulas or Gantt logic. Change start dates, shift windows, and resize tasks with automatic recalculation. It fits seasonal windows, product launches, and store events.

Shift start dates easily

Adjust durations without errors

Supports seasonal and launch changes

Automatic date recalculation built-in

Built-in progress tracking shows percent complete, status flags, and overdue highlights in the Gantt view. You can filter by owner, campaign, or week to spot bottlenecks quickly. It makes weekly standups faster and follow-up work clearer.

Percent complete per task

Overdue flags for quick fixes

Filter by owner or campaign

Supports weekly status reviews

Assign tasks, set dependencies, and view ownership for every activity to simplify team coordination. The Gantt visually prevents overlaps and clarifies handoffs between sales, marketing, and store ops. Teams execute campaigns with less email and fewer missed steps.

Assign owners per task

Clear handoffs and dependencies

Reduces duplicate work

Improves cross-team visibility

No Excel expertise required: color-coded fields, labeled inputs, and locked formulas guide edits safely. Built-in logic handles dates, durations, and progress, so beginners avoid breaking the workbook. You can hand it to an assistant or consultant confidently.

Color-coded editable cells

Locked formulas prevent mistakes

Simple labeled input fields

Beginner-friendly instructions included

Export clean PDFs for meetings or share via Google Sheets for live collaboration. The print-ready Gantt fits on one or two pages for board or client reviews. It's made for easy handoffs to trade partners and contractors.

Export to PDF or Sheets

Print-ready Gantt pages

Shareable with consultants and trade

Client-ready presentation layouts

A weekly highlight and completion guide surfaces this week's priorities and recently finished items. Use it for Friday reviews and Monday standups to keep deadlines visible. It helps stores stay focused and finish weekly goals.

Current week priorities visible

Recent completions summarized

Use in standups and reviews

Drives weekly accountability