Lighting Store Value
Proposition Canvas

This template is ready to use with structured sections, clear headers, and sample copy for lighting retailers-no setup required so you can draft messaging and sales pages the same day.

Ready-to-use slide and doc layout

Clear headers for quick edits

Guided fields for product highlights

No setup; drop-in content included

This tool uses a jobs-to-be-done approach (what customers need to accomplish) to map homeowner and designer pains, desired ambiance, and functional lighting requirements so your messaging hits real needs.

Maps jobs, pains, gains

Focuses homeowner and designer needs

Prioritizes ambiance and function

Includes trade and commercial personas

Pre-filled with niche lighting examples and editable templates, it gives you a sector-specific starting point you can tweak for product lines, local pricing, and store voice.

Industry-tailored copy and examples

Editable product and pricing lines

Swap images, fixtures, or specs

Localize to store or region

Built for teams, the files are easy to share and comment on so sales, design, and operations can iterate together without version chaos.

Shareable Word and Excel files

Comment-friendly for design teams

Version control friendly structure

Trade program fields included

The worksheet helps you map competitors on price, design uniqueness, and service, so you can define clear differentiators like exclusive suppliers or higher-touch consultations.

Side-by-side competitor comparison table

Highlight exclusive supplier advantages

Price versus design trade-offs

Positioning by technology and service

Presentation-ready pages include color-coded tiers, image placeholders, and a one-page summary so you can share go-to-market messaging with partners or investors without extra design work.

Presentation-ready, branded layout options

Color codes product tiers

High-res image placeholders included

Printable one-page executive summary

The template maps segments-style-conscious homeowners, interior designers, contractors, small businesses-so you can tailor offers, trade pricing, and marketing channels per segment.

Segment profiles with needs list

Purchase triggers and objections

Lifetime value and frequency hints

Custom messaging per segment

Includes a simple scoring matrix and customer interview script to validate clarity, urgency, and uniqueness of each value message before you launch campaigns.

Scoring matrix for each value message

Customer interview script included

Benchmarks for urgency and uniqueness

Clear pass/fail validation cues

This template replaces costly strategy consultants and long workshops, letting you build professional messaging and trade-ready documents in-house, fast and cheaply.

Eliminates consultant hourly costs

Build professional messaging in-house

Fast go-to-market readiness

Reduces workshop scheduling needs