Trusted by 25,000+ startup founders, investors and CPAs
Clear Math, Fewer Surprises
Megan Carter, NY
I liked that one broken formula didn’t send the whole model off track. The built-in structure made it easier to spot issues fast, which saved me a few hours of cleanup before sharing numbers.
Easy to Follow and Edit
Derek Lawson, TX
I’m not deep into Excel, so having the sheets laid out clearly helped a lot. I got through the model without hiring help, and it made my assumptions easier to explain in our meeting.
A Solid Starting Point
Hannah Brooks, FL
Starting from a blank file usually slows me down, but this gave me a real head start. I moved from idea to working forecast in one afternoon instead of spending days setting up tabs.
Model review
What is the financial model of the local business directory website?
This editable Excel and Google Sheets model transforms seller and buyer acquisitions, orders, commissions, subscriptions, and supplements from sellers into a five-year financial forecast.
Use the workbook to plan how separate seller and buyer acquisition schemes translate into active market participants, volume of orders, GMV, monetization and financial results.
Editable assumptions are fed by the revenue engine, cost schedules, scenario analysis, reports and management reports, so that operational choices remain linked to projected financial results.
Built to plan the bilateral marketThe seller's economy and the buyer's economy are modelled separately before combining their transactions and revenue sources with accounting services.
Two-way revenue engine on the market
How does your local business address calculate your revenue?
The model acquires sellers and buyers separately, converts the buyer cohort into orders and GMV, and then adds transaction commissions, subscriptions and enabling the seller to add.
01
Get both sides
The purchasing budgets of the seller and the buyer are allocated according to their respective CAC assumptions.
02
Build active cohorts
New users are allocated by level and retained for the life of each level.
03
Foreseeable orders
Initial purchasing orders shall be combined with recurring purchasing orders from eligible active purchasing cohorts.
04
Monetization activity
Orders constitute GMV, commissions, subscriptions and provide additional sources of revenue from the seller.
05
revenue sums
The monthly marketed revenues are combined with the seller's commissions, subscriptions, buyer's subscriptions and additional seller's subscriptions.
Basic formulaRevenue = commissions + subscriptions + supplements from the seller
01 / Revenue
How does the revenue affect the forecast market?
In the revenue view, separate seller and buyer acquisitions, levels mixes, duration, order fulfillment, AOV, commissions, subscriptions, seller allowances and seasonality are organised.
Revenue
The Worksheet report of revenue shows market acquisition, activity, monetization assumptions and related forecast results.
02 / COGS & OPEX
How are market costs and operating expenses planned?
In view of COGS and OPEX, direct costs, Variable Costs and operating expenses are separate, so the forecast margins and monetary requirements are consistent with the operational plan.
COGS & OPEX
Worksheet COGS & OPEX presents assumptions for direct, variable and fixed operating expenses.
03 / Scenarios
What's the equivalent of a scenario analysis?
The scenario compares the low, basic and high levels for revenue, gross margin, contribution margin and EBITDA over the forecast period of five years.
Scenarios
The scenario report presents the low, basic and high-level financial paths across forecast.
04 / Dashboard
What Does the Dashboard Bring Together?
The Dashboard combines model setting, scenario controls, the results of KPI, the revenue mix, profitability, basic finance, cash flow and return charts in one display.
Dashboard
The Dashboard will bring together configuration controls, scenario results, operational metrics and financial charts.
Product adjustment
Is the local business address right for you?
The ready-made workbook fits into the bilateral catalogue markets using the logic of acquisition, cohorts, orders, commissions, subscriptions and seller-extra; substantially different structures may require individual modelling.
Model ready
It fits perfectly
You buy sellers and buyers separately using CAC budgets and assumptions.
You're predicting buyer orders, recurring activity, market AOV and GMV.
You'll get commissions, subscriptions and extra revenue from the seller.
You want related costs, scenarios, statements and management reports.
Order structure
Think about the model
Your revenue depends on substantially different transactions or contractual arrangements.
Your seller or buyer behavior requires different cohort or maintenance structures.
Your operational schedules require specialized capability, inventory, or design logic.
The reporting structure requires results that go beyond the template market architecture.
The indicator is the starting point for planning, not a guarantee of performance.
Financial modelling service for orders
Do you need a pattern that meets your requirements?
The Financial Model Laboratory may build or adapt the model where the revenue logic, operational schedules or required financial statements differ from the finished structure.
After you purchase, you will receive an instant editable financial model of Excel or Google Sheets with five-year forecasts, scenarios, financial statements and management visions.
01
Book to be edited
Open and edit the model in Excel or Google Sheets.
02
Forecast five years old
Market planning within a five-year projection horizon.
03
Analysis of scenarios
Compare the Low, Low and High forecast cases in the scenario view.
04
Financial statements
A review of the anticipated reports from income, cash flow, balance sheet and management reports.
Before purchase
Website of the local business directory Financial model FAQ
The basic answers are visible in their entirety, without the need to click on the accordion.
01
How does the model calculate the revenue of the local business catalogue?
It recruits sellers and buyers separately, forecasts buyers' orders and GMV, and then calculates seller's commissions, subscriptions and eligible surcharges as monthly market revenue.
02
Which assumptions can I change?
You can edit seller and buyer acquisition budgets, CAC, seasonality, level mixes, lifetime, repeat orders, AOV, commission terms, subscriptions and additional seller results.
03
What can I compare between low, basic and high scenarios?
Alternative revenue, gross margin, contribution margin and EBITDA pathways within the five-year forecast can be compared.
04
What financial results are taken into account?
The product displays the projected income statement, cash flow and balance sheet results as well as the dashboard, summary, scenario and other management reports displayed in the current gallery.
05
Can the Financial Models Lab adapt the model to individual requirements?
Yes. the Financial Models Lab offers individual financial modelling when you need different revenue logic, operational timetable or reporting structures.
06
Is this workbook a prediction or a guarantee?
This is an editable forecast planning, not a guarantee of business results or financial results.
What Does the Local Business Directory Website Financial Model Contain?
This pre-written financial plan for online listing website provides an enterprise-level financial planning tool at a startup-friendly price, saving you thousands in consulting fees and countless hours of work.
All-in-one Dashboard
Core inputs and core outputs
Low/Base/High
Three scenario analysis
Professional Charts
Presentation ready
ROE Components
DuPont analysis
Revenue Inputs
Researched revenue assumptions
Bank-Ready Reports
Lender-friendly financial outputs
Revenue Breakdown
Revenue stream detailed view
KPI Dashboard
Performance metrics benchmark
Choosing a selection results in a full page refresh.
Revenue
COGS & OPEX
Scenarios
Dashboard
