Trusted by 25,000+ startup founders, investors and CPAs
Reporting Made Simple
Megan Turner, NY
I stopped digging through scattered files and had one clean place for statements and charts, which saved me about 4 hours on each update. It made the investor review easy to follow.
Built-In Formula Confidence
Daniel Brooks, TX
The template kept one broken formula from throwing off the whole model, so I could spot issues fast and avoid rechecking every tab. That saved me a full afternoon before my planning meeting.
Clear Assumptions, Faster Planning
Priya Shah, CA
Pricing, costs, and growth assumptions were finally laid out in one place, so I could compare options without losing track of anything. I got my forecast ready a day sooner and felt better about the numbers.
Model review
What is the financial model for marketplace startups?
The Marketplace Startup Financial Model is an editable Excel workbook for five-year market forecasts with monthly and annual details, three scenarios, financial statements and management reports.
Plan a two-way market by combining seller and buyer acquisitions with retainer, buyer orders, GMV, commissions, subscriptions and seller add-ons.
Publish procurement budgets, seasonality, CAC, levels mixes, duration, frequency of orders, AOV, commission terms, subscriptions and extras; the related calculations update the forecast and reporting.
GMV is not revenueThe model recognises commissions, subscriptions and enabling additional sellers as revenue from the market.
Market revenue Engine
How does the market network calculate Revenue?
The model acquires sellers and buyers separately, maintains level cohorts, builds original and repeat buyers orders, converts orders to GMV and commissions, and then adds subscriptions and additional seller results.
01
Get both sides
The seller and buyer budgets, seasonality and the separate assumptions of the CAC calculate the new market participants.
02
Level and maintenance
New sellers and buyers enter the level mix and remain active throughout the life of each level.
03
Building Order
Purchasers' contracts shall combine initial contracts with recurring contracts from qualifying active purchasers' qualifications.
04
commission counting
Orders use the AOV level for GMV and then accept rates and flat fees for the order and calculate commissions.
05
Total revenue
The monthly revenue adds commissions, seller and buyer subscriptions and additional seller entitlements.
Basic formulaRevenue = commissions + subscriptions + supplements from the seller
01 / Revenue
How does the revenue affect the forecast market?
Worksheet revenue connects seller and buyer acquisitions, levels of retention, order activity, prices, commissions, subscriptions and supplements of sellers to the monthly market revenue.
Revenue
Worksheet Turnover Revenue shows the editable acquisition, level, order, price, commission, subscription and additional contributions.
02 / COGS & OPEX
How are market costs structured?
Worksheet COGS and OPEX shall separate direct transaction costs, Variable operating expenses and fixed costs in order to allow cost assumptions to be consistent with the operational plan.
COGS & OPEX
COGS & OPEX distinguishes the assumptions of direct, variable and fixed operating expenses.
03 / Scenarios
What can be compared in different scenarios?
The scenario compares low, basic and high cases in terms of revenue, gross margin, contribution margin and EBITDA to show how alternative assumptions change results.
Scenarios
Worksheet Scenarios compares the low, basic and high financial paths in each key measure.
04 / Dashboard
What Does the Dashboard Bring Together?
The Dashboard combines configuration controls, scenario outcomes, core finance, revenue mix, profitability, cash flow and return on investment in one management view.
Dashboard
The Dashboard combines model controls, scenario outcomes, core finance and management charts in one view.
Product adjustment
Is the financial model startup marketplace right for you?
The ready-to-use model fits into bilateral markets using the logic of procurement, cohorts, orders, commissions, subscriptions and seller-extra; substantially different structures may require individual modelling.
Model ready
It fits perfectly
You get sellers and buyers separately, using budgets, seasonality, and CAC.
You divide each page into layers with different mixtures and life periods.
The buyer's transactions include initial orders, recurring activity and AOV for each level.
You're using commissions, subscriptions and optional supplements from the seller.
Order structure
Think about the model
Your revenue depends on different transaction logic or other drivers.
Your behavior requires a significantly different cohort time or life cycle structure.
Your operating schedules require company-specific modules outside the workbook structure.
Your report requires substantially different management outcomes or views.
The indicator is the starting point for planning, not a guarantee of performance.
Financial modelling service for orders
Do you need a pattern that meets your requirements?
The Financial Model Laboratory may build or adapt the model where the revenue logic, operational schedules or reporting requirements differ from the finished structure.
You will receive an instant, fully editable financial model Excel with a five-year forecast, three case scenarios, financial statements and management reports.
01
Book to be edited
Changing market assumptions and using related calculation models for planning.
02
Forecast five years old
An overview of the expected financial results with detailed monthly and annual details throughout forecast.
03
Analysis of scenarios
Compare the Low, Base and High cases in each key financial instrument.
04
Financial statements
See the income statement, cash flow, balance sheet, dashboard and other reports.
Before purchase
Marketplace Startup Financial Model FAQ
The basic answers are visible in their entirety, without the need to click on the accordion.
01
How does the model calculate revenue from the market?
It builds purchaser orders and GMV from purchased and withheld cohorts and then recognises commissions, seller and buyer subscriptions and enabling additional sellers as revenue.
02
Which market stakes can I change?
You can edit seller and buyer acquisition budgets, seasonality, CAC, level mixes, lifetime, repeat orders, AOV, commission terms, subscription fees and seller surcharges.
03
What can I compare between low, basic and high scenarios?
Alternative cases for revenue, gross margin, contribution margin and EBITDA can be compared for the five-year scenario.
04
What financial results are taken into account?
The product shall present the income statement, the cash flow report, the balance sheet, the dashboard, the summary, the assessment, the balance sheet, the ROIC, the charts, the KPIs, the relationships and other reports.
05
Can the Financial Models Lab adapt the model to individual requirements?
Yes. the Financial Models Lab offers personalised financial modelling for different revenue logics, operational schedules or reporting requirements.
06
Is the book a prediction or a guarantee?
This is a planning forecast based on edited assumptions and not a guarantee of business performance, profitability, financing or return.
What Does the Marketplace Startup Financial Model Contain?
You get a downloadable financial model for a peer-to-peer marketplace that includes a dynamic dashboard, 5-year projections, detailed cost breakdowns, and investor-ready reports.
All-in-one Dashboard
Core inputs and core outputs
Low/Base/High
Three scenario analysis
Professional Charts
Presentation ready
ROE Components
DuPont analysis
Revenue Inputs
Researched revenue assumptions
Bank-Ready Reports
Lender-friendly financial outputs
Revenue Breakdown
Revenue stream detailed view
KPI Dashboard
Performance metrics benchmark
Choosing a selection results in a full page refresh.
Revenue
COGS & OPEX
Scenarios
Dashboard
