Micro-Influencer Marketing
Marketing Plan

This file includes a pre-written, fully editable marketing plan in Excel you can tailor to any brand or niche. It saves time by replacing blank-doc drafting and keeps messaging consistent. Edit copy, sections, and priorities in minutes.

Editable copy and section structure

Tailor to any industry quickly

Replace blank docs instantly

Keeps messaging consistent across campaigns

The primary view is a Gantt chart for visual planning so you can see task sequencing and overlaps at a glance. Bars show start dates, durations, and dependencies. Plan windows clearly and avoid missed deadlines.

Timeline bars for every task

Shows dependencies and overlaps clearly

Drag dates without breaking logic

Visual guardrails for campaign pacing

Includes 30+ pre-built marketing actions covering discovery, outreach, creative briefs, launches, and measurement. Tasks span social, email, content, and reporting, ready to add to your campaign. Use the checklist to prevent missed steps.

Discovery, outreach, creative, launch, measurement

Multi-channel tasks included

Ready-to-use task descriptions

Reduce planning blind spots

All start dates and task durations are editable so you can match product windows and influencer availability. Changing one date recalculates dependent tasks to keep the plan coherent. Flex the timeline for sprints or long programs.

Adjust dates with automatic updates

Change durations per influencer availability

Supports short sprints or long programs

Start dates move dependent tasks

Built-in progress tracking displays percent complete and flags overdue tasks directly in the sheet (progress = percent complete). Filter by owner or week to focus updates. This keeps status meetings short and factual.

Percent-complete field per task

Overdue tasks highlight automatically

Filter by owner or week

Quick status for stakeholder updates

Assign tasks, set owners, and make dependencies explicit so roles are clear across creators, managers, and reviewers. The template reduces overlap and prevents duplicate work. One page aligns the team on what to do next.

Assign owners per task

Clear dependency chains reduce overlap

Single source of truth

Eases handoffs between teammates

Anyone can use the template - no advanced Excel skills needed. Color-coded editable cells, simple dropdowns, and locked formula areas prevent accidental breaks. It's beginner-friendly for fast team adoption.

Color-coded editable cells

Simple dropdowns for common choices

Locked formulas to prevent errors

Onboard non-Excel users quikly

Export to PDF or share via Google Sheets for easy review and presentation. Print clean schedules and one-page summaries for client meetings or internal briefs. Formats make approvals and handoffs simple.

Export to PDF and sheets

Printable one-page campaign summary

Client-ready presentation pages

Shareable via cloud links

The weekly highlight view surfaces the current week's priorities and what must finish. The completion guide lists critical next steps and who owns them. Use it in weekly standups to stay aligned.

Current-week highlight at top

Completion checklist per task

Shows priority and owner

Built for standup reviews