Mobile App Development
Marketing Mix

The 4P's template breaks down Product, Price, Place, and Promotion specifically for app development services, so you can analyze features, set competitive rates, pick delivery channels, and craft promotion that aligns with client needs and ROI goals.

Product, Price, Place, Promotion mapped

Aligns strategy with measurable outcomes

Fits service-based B2B sales cycles

Includes industry-specific prompts

The Excel file is fully editable so you can change assumptions, swap language, update rates, and re-run scenarios without coding-ideal for proposal decks, internal planning, or client workshops.

Editable cells and clear formulas

Change hourly rates and timelines

Update CAC and margin inputs quickly

No macros or complex scripts

This pack comes pre-written for a mobile app development business model-service offerings, retention contracts, and feature-led positioning are already drafted so you save hours of research and writing.

Pre-filled for app development firms

Includes service and retainer language

Adjusts to project-based revenue models

Saves proposal writing time

Download the package immediately after purchase and open the Word and Excel files-no subscriptions, plugins, or waiting periods-so you can start editing and pitching today.

Immediate file access after purchase

No subscription or extra software

Works on standard office suites

Start editing within minutes

Layouts are clean and presentation-ready with clear headings, tables, and callouts so your marketing plan reads well in client meetings, investor briefings, and internal reviews.

Clean, slide-friendly formatting

Tables and callouts for clarity

Designed for print and screen

Consistent headings and styles

The Product section guides you to define core app features, security and scalability requirements, user benefits, positioning, and differentiators tailored to industries like healthcare and finance.

Feature prioritization checklist included

Security and compliance prompts added

User benefit and positioning map

Differentiator and ROI statements

The pricing module reflects project-based billing, hourly billable hours, retainers for maintenance, and upgrade fees so you can test rates, margins, and customer acquisition impact on profitability.

Project, hourly, and retainer models

Input CAC and lifetime value

Gross margin and breakeven calculator

Scenario rows for rate testing

Pre-filled examples and guided fields let you finish a complete 4P's plan fast-even if you're not a marketer-so you can focus on client pitches and revenue work.

Pre-filled examples speed completion

Guided fields reduce guesswork

Minimal training required to use

Ideal for fast proposal cycles

Content and visuals are crafted for investors and stakeholders, with concise strategy summaries, clear metrics, and action items that explain market fit and revenue logic at a glance.

Executive summary slides ready

Clear KPI and metric sections

Actionable next-step recommendations

Designed for pitch and board decks