Acquire Both Sides
New sellers and buyers equal their separate acquisition budgets divided by their respective CACs.
This editable Excel workbook models seller and buyer acquisition, tiered orders, commissions, subscriptions, and extras across five years with monthly and annual financial reporting.
Use the workbook to translate marketplace acquisition, buyer ordering behavior, transaction economics, subscriptions, and seller services into a connected financial forecast.
Editable operating assumptions feed the revenue engine and linked cost schedules, which then flow into statements, scenario comparisons, and management reports.
The model acquires sellers and buyers separately, builds tier-based buyer orders and GMV, then combines commissions, subscriptions, and enabled seller extras as revenue.
New sellers and buyers equal their separate acquisition budgets divided by their respective CACs.
Allocate each new cohort by seller or buyer tier and retain it for that tier lifetime.
Buyer orders combine initial orders from new buyers with repeat orders from eligible active cohorts.
GMV equals orders × buyer-tier AOV; commission revenue applies the take rate plus fixed commission per order.
Total marketplace revenue adds seller and buyer subscriptions and enabled seller extras to commission revenue each month.
The Revenue sheet organizes separate seller and buyer acquisition, tier behavior, order frequency, AOV, commissions, subscriptions, and seller extras into editable assumptions.
REVENUE
The COGS & OPEX sheet separates direct costs, variable operating expenses, and fixed expenses so cost assumptions can follow revenue or scheduled spending.
COGS & OPEX
The Scenarios view compares Low, Base, and High cases for revenue and core profitability measures across the five-year forecast.
SCENARIOS
The Dashboard combines model setup, scenario controls, core financials, revenue mix, profitability, cash flow, and investment payback into one management view.
DASHBOARD
This ready-made model fits a two-sided marketplace using tiered buyers, commissions, subscriptions, and seller extras; structurally different economics may require custom modeling.
The template is a planning starting point, not a guarantee of performance.
Financial Models Lab can build or adapt a model when your business needs different revenue logic, operating schedules, or reporting structures.
ORDER A CUSTOM FINANCIAL MODELAfter checkout, you receive the editable Excel financial model as an instant download with five-year projections, scenario analysis, and linked financial reports.
Open and revise the model assumptions, schedules, and reporting inputs in Excel.
Plan across five years with monthly and annual financial projection detail.
Compare Low, Base, and High cases through the model's scenario framework.
Review linked Income Statement, Cash Flow, Balance Sheet, dashboard, and supporting analyses.
The essential answers are visible in full, with no accordion clicks required.
It calculates buyer orders and GMV from tiered cohorts, then adds percentage and fixed commissions, seller and buyer subscriptions, and enabled seller extras. GMV itself is not revenue.
You can edit separate acquisition budgets and seasonality, CACs, tier mixes and lifetimes, repeat frequency, AOV, commissions, subscription fees, and seller extras.
The Scenarios view compares revenue, gross margin, contribution margin, and EBITDA across Low, Base, and High cases over the five-year forecast.
The model includes the Income Statement, Cash Flow Statement, Balance Sheet, Dashboard, Summary, Valuation, Break-Even, ROIC, Charts, KPIs, and supporting reports.
Yes. Financial Models Lab can build or adapt a financial model when your required revenue logic, operating schedules, or reporting differ from the ready-made structure.
It is an editable planning forecast based on the assumptions entered into the workbook, not a guarantee of financial or operating performance.
You get a downloadable, pre-written financial model for a gambling app that includes everything needed for a comprehensive financial analysis.
Core inputs and core outputs
Three scenario analysis
Presentation ready
DuPont analysis
Researched revenue assumptions
Lender-friendly financial outputs
Revenue stream detailed view
Performance metrics benchmark
This template made margins and break-even clear in one place, so I could spot the pressure points fast. It saved me hours of digging through formulas before a lender meeting.
I didn’t have to build anything from scratch, which took a lot of the pressure off. I had a usable model in under an hour and could focus on assumptions instead of formatting.
Switching between low, base, and high cases was straightforward, and that alone saved me a few hours. I could compare outcomes quickly and make a cleaner decision on funding needs.