Music School
Marketing Plan

This template includes a pre-written marketing plan you can edit in Excel. It saves time, lets you change copy and structure, and adapts to any program or audience. Edit and deploy the same afternoon.

Editable copy and section headings

Swap examples for your programs

Adjust pricing and subscription language

Include local event and school tactics

The plan uses a visual Gantt chart so timelines and task order are obvious at a glance. You'll see what runs when, which tasks depend on others, and where bottlenecks form. One view, clear schedule.

Horizontal timeline for week-by-week view

Task dependencies shown visually

Color bands indicate task owners

Zoom in on specific months

Includes 30+ ready marketing actions covering digital, local, and community channels tailored to music schools. Tasks include ads, referrals, school outreach, recitals, and email sequences to fill seats. Use them as-is or tweak.

Social ads and targeting steps

School and PTA outreach emails

Referral program templates included

Recital and showcase promotion tasks

All start dates and task durations are editable without breaking the plan's logic. Shift a campaign, extend prep time, or compress launch windows and formulas recalculate automatically. Move dates and stay aligned.

Drag-adjustable start and end dates

Duration fields update linked tasks

Supports weekly and monthly views

Keep dependencies intact when shifting

Built-in progress tracking shows percent complete, overdue flags, and upcoming milestones in the same sheet. Use progress to run weekly standups and spot stalled work before it affects launches. See status instantly.

Percent-complete columns per task

Overdue tasks highlighted automatically

Progress dashboard for quick view

Milestone indicators for major dates

Assign tasks, clarify dependencies, and reduce overlaps with clear owner fields and shared timelines. The plan removes ambiguity so instructors, admins, and marketers know who does what and when. Fewer missed steps, less follow-up.

Owner column for each task

Dependency notes prevent conflicts

Use for instructor and admin syncs

Assign prep versus delivery tasks

The file is beginner-friendly with color-coded cells, protected formulas, and short instructions in-sheet. You don't need formulas knowledge-change dates and text, and the sheet handles the rest. Simple to run for non-Excel users.

Color guidance for editable cells

Protected formulas prevent mistakes

Short how-to notes on sheet

No macro installation required

Export to PDF or share via Google Sheets for team or client presentations. The layout prints cleanly and the one-page timeline works well in meetings or handouts. Shareable formats make stakeholder updates painless.

Export-ready PDF layouts included

Google Sheets compatible copy provided

Print-friendly agenda and timeline pages

One-page summary for leadership

A weekly highlight view shows current-week priorities and a simple completion guide explains next steps for each task. Use it for staff huddles and to brief partners or venue contacts. Keep the week on track.

Current-week tasks highlighted automatically

Completion checklist for each task

One-line next action per item

Use in weekly staff meetings