Nail Salon
Marketing Plan

This pre-written, fully customizable Excel plan saves hours by providing finished copy and ready tasks for salon marketing. Edit text, reorder campaigns, and tailor offers to your clientele. Works for single-location salons and multi-chair studios.

Ready-to-use salon marketing blueprint

Editable copy for promotions

Swap channels and messaging easily

Includes sample salon campaign

The template uses an Excel Gantt chart so you see timelines and sequencing at a glance. Bars show task duration, dependencies, and campaign milestones for promos and events. Use it to coordinate social posts, email blasts, and in-salon events.

Visual timeline for every campaign

Shows task dependencies clearly

Weekly and monthly views included

Milestones for launches and promos

Includes 30+ salon-specific marketing actions ready to use, covering social, email, referral, local partnerships, and in-salon promos. Each action has a short description and suggested timing so you don't miss steps. Pick, schedule, and run.

Social post templates included

Email sequence starters provided

In-salon promo ideas listed

Local partnership outreach tasks

Timelines and task durations are fully editable in Excel so you can adjust start dates and lengths without breaking the plan. Change staffing, shift dates, or seasonal promos and the sheet recalculates. That flexibility fits last-minute salon needs.

Adjust start dates freely

Resize task durations instantly

Works for seasonal shifts

Maintains dependency logic automatically

Built-in progress tracking shows percent complete, overdue flags, and a running completion rate for campaigns. Auto-calculated fields update the Gantt and weekly summary so status is always current. That makes standups and reviews fast.

Percent-complete per task

Auto-overdue highlights

Rolling completion totals

Instant status for standups

Assign tasks, owners, and dependencies so your team coordinates without confusion. The sheet marks handoffs and reduces overlap between front desk, techs, and marketing. Use it to keep technicians and managers aligned during busy shifts.

Assign owners to each task

Clear handoffs and dependencies

Reduces task overlap

Syncs front desk and techs

No Excel expertise needed; color-coded editable cells and dropdowns guide every change. Built-in logic protects formulas while letting visible fields be edited. It's defintely friendly for managers and front-desk staff.

Color-coded editable fields

Simple dropdowns for inputs

Protected formulas behind the scenes

Beginner-friendly instructions included

Export to PDF or copy to Google Sheets for easy sharing with staff or partners. Print clean one-page summaries for meetings, landlord pitches, or corporate partners. Files are formatted for client-ready presentation.

Exportable PDF summaries

Google Sheets compatible copy

Print-friendly one-page view

Shareable for team reviews

A weekly highlight view shows top priorities, percent complete, and a short completion guide for the coming week. It surfaces blockers and next steps so standups are under five minutes. Use it for quick Friday reviews and Monday planning.

This-week priorities highlighted

Blockers and next steps listed

Short guide for standups

Friday review and Monday plan