Online Courses
Marketing Mix

This 4P's Marketing Mix template gives a full breakdown of Product, Price, Place, and Promotion, helping you map course content, pricing tiers, distribution channels, and promotion tactics against learner needs and business goals.

Covers Product, Price, Place, Promotion

Aligns tactics with learner journeys

Includes channel and promotion options

Supports enterprise and DTC approaches

The Excel version is fully editable so you can change cells, formulas, and charts to reflect course tiers, trial conversion rates, and revenue forecasts without needing design skills.

Editable formulas and assumptions

Customizable pricing and conversion inputs

Drag-and-drop visual summary charts

Works for monthly and annual models

This template is pre-written for an online learning business focused on subscription courses and certifications, so content examples and recommendations match course catalogs, trial funnels, and B2B L&D needs.

Pre-filled with course-specific examples

Includes subscription and certification notes

Tailored positioning language and hooks

Prepared for B2C and B2B use

Get the files immediately after purchase-no delays-so you can open the Word and Excel templates, plug in your numbers, and start presenting or testing offers right away.

Immediate ZIP download after payment

No subscriptions or extra software

Open in Word and Excel instantly

Start editing within minutes

The layout is clean and presentation-ready, with clear headings, tables, and charts that make your 4P's story easy to follow for managers, investors, and partners.

Clean headings and section flow

Readable tables and comparison charts

Slide-ready visuals for meetings

Consistent typography and spacing

The Product section guides you to define course features, learning outcomes, project work, certification value, and differentiation versus mass marketplaces.

Define core course outcomes

Map learning path progression

List hands-on project examples

Show instructor credibility elements

The Pricing section helps set subscription tiers, free trial lengths, certification fees, and margin targets, with space to model conversion rates and ARPU (average revenue per user).

Model monthly and annual tiers

Include free-trial conversion assumptions

Calculate ARPU and LTV basics

Show certification one-time fees

The template uses pre-filled prompts, example text, and formulas so you can complete a professional marketing mix in under a day-even without marketing experience.

Pre-filled prompts and examples

Simple inputs, automatic summaries

Copyable language for pitches

Works with basic Excel skills

The deliverable is formatted to communicate strategy clearly to investors, HR buyers, and executives, showing market fit, monetization, and go-to-market tactics in a concise layout.

One-page executive summary included

Slide-ready charts and KPIs

Clear go-to-market timeline visual

Buyer-focused value and proof points