Perfume Store Business
Model Canvas

Files are available immediately after purchase so you can open the Word and Excel templates right away with no setup required.

Immediate file access post purchase

Open in Word and Excel instantly

No installation or plugins required

Start planning within minutes

Every section is editable in Word and Excel so you can adapt pricing, supplier names, event formats, and customer profiles to your boutique's specifics.

Edit text, tables, and layouts freely

Adjust pricing and margin assumptions

Swap sample brands and SKUs easily

Customize loyalty and event flows

The canvas separates all nine BMC components into clear sections, guiding you through Value Propositions, Channels, Revenue Streams, Costs, and more in a logical fill-in format.

Nine components clearly separated

Logical flow for quick completion

Section prompts for each block

Consistent headings and subheadings

Template lists primary revenue streams-direct perfume sales, scented ancillaries, workshops, and gift sets-and maps major costs like COGS, lease, staff, marketing, and tech for clearer margin thinking.

Direct perfume sales primary revenue

Ancillary products increase basket size

Paid workshops and private events

COGS for fragrance inventory

The canvas helps you define target groups-discerning 25-55 shoppers, connoisseurs, gift-givers, tourists, and bridal clients-so you can tailor experience, assortments, and messaging precisely.

Discerning consumers aged 25-55

Fragrance connoisseurs and hobbyists

Gift-givers seeking personalized presents

Tourists seeking local experiences

Use the template to record essential partners-niche perfume houses, event planners, florists, and real estate-and key resources like trained scent experts, boutique space, inventory, and CRM systems.

Exclusive niche perfume suppliers

Local event planners and venues

Complementary boutiques and florists

Skilled scent experts and staff

The Excel overview condenses your full model into a single page so investors, partners, and your team can see strategy, channels, and financial levers at a glance.

Single-page strategic snapshot

Investor-friendly one-page view

Quick decision-making reference

Ideal for team alignment meetings

The pre-written canvas cuts setup time by providing ready content, industry prompts, and editable examples so you focus on testing customers, not designing templates.

Pre-written canvas content included

Jump straight into strategy work

Reduces planning hours dramatically

Templates for events and workshops

Designed for investor and stakeholder meetings, the layout is clean and professional, with editable formatting so you can export slides or print polished handouts.

Clean, professional visual layout

Slide-ready and print-ready formats

Brandable colors and typography

Clear headings for investor focus