Perfume Store
Marketing Plan

This template includes a pre-written marketing plan you can edit in minutes. It saves hours by giving copy, task lists, and structure you can tailor to any perfume store. Change tone, channels, or timings without rebuilding the plan.

Editable copy for emails and socials

Swap channels to match budget

Change visuals, fonts, and layout

Industry sample included for guidance

The plan uses an Excel Gantt chart for clear visual timelines and task sequencing. See overlaps, dependencies, and launch windows at a glance. It helps you schedule product drops, events, and promos with precision.

Color-coded timeline bars for clarity

Dependency lines show task order

Zoom from weeks to months

One-line view for quick checks

Includes 30+ marketing actions ready to deploy across email, social, in-store events, PR, and local partnerships. Tasks are named, scoped, and sequenced so you don't miss steps during launches. Use them as-is or edit for your store.

Email campaign templates ready-to-send

Social content calendar prompts included

Event checklist for in-store launches

Local PR and partnership tasks listed

All start dates and durations are editable without breaking dependencies or formulas. Drag or change cells to shift the whole timeline for delayed launches. This keeps the plan flexible for real retail schedules.

Adjust starts with single cell edit

Auto-shifts dependent task dates

Set task duration in days/weeks

Includes buffer and lead-time fields

Built-in progress tracking shows percent complete and flags overdue tasks automatically. Progress rollups give weekly status for campaigns and launches. Use the tracker to spot bottlenecks and reassign work quickly.

Percent-complete per task shown

Overdue tasks highlight in red

Weekly rollup for campaign status

Simple dashboard for quick checks

The template lets you assign owners, set dependencies, and export task lists for staff. Clear responsibilities reduce overlaps and missed handoffs during busy launch weeks. Everyone sees what to do and when.

Assign owners per task easily

Export task lists for staff

Shows dependencies and handoffs

Reduces duplicated work and confusion

Designed for non-Excel users with color-coded cells and on-sheet instructions. Built-in logic and protected formulas prevent accidental breaks. You can run the plan confidently even if Excel isn't your strength.

Color-coded editable cells guide edits

Protected formulas avoid accidental changes

Step-by-step on-sheet instructions included

Beginner-friendly layout and labels

The plan exports cleanly to PDF and copies to Google Sheets for sharing with partners or clients. Print one-page timelines for meetings and handouts. Use the export to present campaigns to landlords or PR contacts.

One-page PDF timeline for meetings

Google Sheets compatible for sharing

Print-ready task lists and checklists

Compact export for client decks

The workbook highlights the current week and shows key completions and next steps for the team. It makes weekly standups faster and focuses attention on priority tasks. Use the guide to close out sprints and prep launches.

Current-week highlight for focus

Shows completed versus pending tasks

Weekly next-step checklist included

Use in standups and status emails