Physiotherapy Clinic
Marketing Plan

This template includes a pre-written marketing plan tailored for physiotherapy clinics, saving hours of setup. Edit copy, channels, and priorities so the plan matches your clinic's services and capacity. Use it as-is or customize it for any local market.

Editable messaging for therapists

Clinic-specific campaign scripts

Insurance outreach templates

Patient retention sequences

The plan uses an Excel Gantt chart for clear timeline visualization and task sequencing. See campaign phases, dependencies, and critical paths at a glance so nothing slips between referral outreach and patient follow-up. Move dates visually to reschedule swiftly.

Timeline view by week

Task dependencies visible

Color-coded clinical campaigns

Shift dates without errors

The file ships with 30+ ready marketing actions specific to clinics: physician outreach, local SEO, community events, paid ads, and patient programs. Each action includes short instructions so you can run campaigns without guessing next steps. It reduces missed tasks and speeds execution.

Physician referral outreach scripts

Local SEO checklist

Open house event plan

Patient testimonial workflow

All start dates and task durations are editable; change them without breaking dependencies because formulas preserve logic. Adjust campaign pacing for staff availability or seasonal demand and the Gantt updates automatically. This keeps plans realistic and executable.

Drag-and-shift dates easily

Adjust task lengths instantly

Maintain dependency logic automatically

Set milestone reminders

The template shows percent-complete per task and displays overdue flags so you can see execution at a glance. Progress bars and summary metrics make weekly status calls fast and factual. Use the dashboard to spot bottlenecks before they impact patient flow.

Percent complete per task

Overdue task highlights

Weekly progress snapshot

Automatic progress formulas

Assign tasks to specific staff with a clear owner column, so everyone knows who's doing what and when. Dependencies reduce overlap and shared notes keep handoffs clean, which is crucial when therapists balance schedules and patient care. It aligns front-desk, clinicians, and marketing.

Assign tasks to staff

Clear owner column per task

Avoid duplicate work

Shareable task notes

The workbook uses color-coded editable cells, protected formula areas, and inline instructions so non-experts can run it confidently. No macros or advanced Excel skills are needed; basic copy-paste and date edits are enough. It's built for clinic managers and admins.

Color-coded editable cells

Protected formula cells

Inline instructions included

No macros needed

Export campaign summaries to PDF or copy sheets to Google Sheets for live collaboration and client presentations. The printable one-page campaign summary is formatted for team meetings or physician outreach packets. Share weekly snapshots by email instantly.

Export to PDF easily

Copy to Google Sheets

Print client-ready pages

Email-ready campaign snapshot

The template highlights the current week, lists priority tasks, and shows completion guidance so teams focus on what moves the needle now. Weekly checklists and next-step prompts speed standups and reduce ambiguity before busy clinic days. Use it for consistent cadence.

Current week highlighted automatically

Weekly completion checklist

Quick actions for next week

End-of-week status export