Pottery Studio
Marketing Plan

The template includes a pre-written marketing plan you can edit. It saves time with done-for-you copy and structure, yet stays fully customizable to your brand and offers. Swap text, channels, and dates without rebuilding.

Ready-made headlines and email copy

Swap channels to match needs

Adjust messaging for local markets

Edit fonts, colors, and layout

The plan uses an Excel Gantt chart for visual timelines and task sequencing. You'll see campaign stages, overlaps, and handoffs at a glance so you avoid schedule conflicts. The chart updates as you change dates.

Visualize multi-week campaigns easily

See task overlap and dependencies

Color-coded phases for quick scanning

Print-friendly horizontal timeline view

The template ships with 30+ ready-to-use marketing actions for studios: social posts, email flows, local ads, partnerships, and event promos. These actions cover acquisition, retention, and promotion so you don't miss critical steps. Pick and activate what fits your calendar.

Email sequence templates included

Social post calendar ready-made

Local partnership outreach scripts

Event promotion checklist included

All start dates and task lengths are editable in Excel without breaking the plan's logic. Change durations, move milestones, and the Gantt recalculates so the sequence stays intact. That keeps plans flexible for real-world delays.

Adjust start dates instantly

Extend or shorten task durations

Milestones auto-reposition when moved

Maintain dependency logic automatically

The template includes progress tracking that shows percent complete and flags overdue tasks automatically. See execution status across campaigns and spot bottlenecks quickly so you can reassign work or cut scope. Tracking is visual and numeric.

Percent-complete field per task

Overdue items turn a warning color

Summary dashboard shows campaign status

Filter tasks by owner or phase

Task assignment, dependencies, and a shared timeline reduce overlap and miscommunication between instructors, front-desk staff, and marketers. Roles and due dates are explicit so team members know what to do and when. Use it in staff meetings and handoffs.

Assign owners to every task

Clear dependencies prevent double work

Shared printouts for staff meetings

Use for class and event handoffs

Non-Excel users can use this template: color-coded cells, clear input fields, and built-in instructions guide every edit. Formulas and logic are locked where needed, so you won't break calculations while customizing. It's friendly for beginners.

Color-coded editable and locked cells

Step-by-step quickstart instructions

Built-in tooltips for tricky fields

No formula edits required normally

The plan exports cleanly to PDF and prints for team or client meetings, and it's compatible with Google Sheets for online collaboration. Share a one-page timeline or a detailed task list depending on the audience. Files stay presentation-ready.

One-page campaign summary printable

Export to PDF for stakeholders

Google Sheets friendly for sharing

Client-ready layout for presentations

The template highlights the current week and shows upcoming deadlines with a completion guide to prioritize tasks. Use the weekly view to run standups and focus on what ships this week. It's built to keep teams aligned.

Current-week tasks auto-highlighted

Top-three weekly priorities suggested

Completion checklist for each campaign

Quick view of at-risk tasks