Press Release Writing
Value Proposition Canvas

The templates include clear headers, editable sections, and wire-ready formatting so you can produce a polished release without setup or design work. One line: Ready-to-send press releases in minutes.

Template for headline, dateline, boilerplate

Built-in formatting for wire distribution

Editable sections for quotes and facts

Clear prompts to speed writing

We map each announcement to the journalist's needs and audience jobs-to-be-done, so the angle, lead, and quotes resonate with reporters and editors. One line: We write for the journalist, not the product.

Maps announcement to journalist needs

Prioritizes audience and outlet fit

Uses data to target angles

Frames client quotes for impact

Industry-specific starter drafts cover launches, funding, hires, and events so you edit rather than start from scratch, saving hours per release. One line: Start with a draft; edit to fit.

Industry-specific starter drafts included

Editable headline and lead paragraphs

Modular sections for different announcements

Custom tone and length options

Files are structured for quick client-writer iteration with comment-ready areas and a clear owner per project to keep feedback tight and timelines short. One line: Built for quick back-and-forth with clients.

Assigned writer or account manager

Comment-ready files for client edits

Version control for draft history

Collaboration notes for PR teams

The worksheet helps you list differentiators, compare competitor angles, and choose the strongest media hook so your release stands out in a crowded inbox. One line: Know why journalists should care.

Differentiator mapping grid included

Compare angle versus competitors

Priority media list by relevance

SEO keyword advantage mapped

Includes presentation-ready summaries, color-coded sections, and slide exports so you can show press strategy to stakeholders without reformatting. One line: Presentation-ready press release layouts.

Slide-friendly summary snapshot included

Color-coded sections for clarity

Exportable to presentation formats

Clean visuals for stakeholder review

Segment templates align messaging to SMBs, startups, nonprofits, in-house marketing, or agencies so each release fits the audience and channel. One line: Messages tailored by customer segment.

Segment templates for SMBs and startups

Nonprofit and corporate variants available

Buyer persona prompts included

Channel-specific messaging cues

The built-in scoring matrix checks newsworthiness, urgency, clarity, and distribution fit so you validate releases before sending and reduce go-to-market risk. One line: Score each release before distribution.

Newsworthiness scoring matrix included

Distribution-fit checklist provided

Clear pass/fail thresholds defined

Feedback loop for iteration

Replace expensive retainers and internal hires with per-project templates and drafts that speed turnaround and lower cost; this product defintely reduces agency fees. One line: Build quality releases without expensive retainers.

Reduces need for full-time hire

Faster turnaround versus agencies

Lower cost per release

Reusable templates cut future time