Acquire Customers
New customers equal monthly marketing spend allocated from the annual budget divided by CAC.
It is an editable five-year Excel and Google Sheets workbook linking client acquisition, cohort retention, billable hours, hourly rates, costs, and financial outputs.
Use the model to plan a probate assistance service around marketing-driven client acquisition, cohort retention, billable utilization, hourly pricing, operating costs, staffing, capital spending, and financing assumptions.
Editable service-tier inputs feed the monthly calculation engine, converting active client cohorts and billable hours into revenue, integrated financial statements, scenario comparisons, and management reporting.
The model acquires customers through marketing spend and CAC, retains cohorts by service tier, converts active customers into billable hours, and prices those hours at tier rates.
New customers equal monthly marketing spend allocated from the annual budget divided by CAC.
Allocate new customers across service tiers and retain each cohort for its stated customer lifetime.
Active customers combine starting customers with every customer cohort still within its stated lifetime.
Billable hours equal active customers multiplied by average billable hours per active customer each month.
Multiply billable hours by the matching hourly rate, then sum revenue across tiers and months.
The Revenue worksheet connects marketing budgets and CAC with customer allocation, lifetimes, billable hours, and hourly rates used to forecast probate assistance revenue.
REVENUE
The COGS & OPEX worksheet separates direct service costs, variable expenses, and fixed operating costs with annual assumptions feeding monthly schedules.
COGS & OPEX
The Scenarios worksheet compares Low, Base, and High outcomes for revenue, gross margin, contribution margin, and EBITDA across the five-year forecast.
SCENARIOS
The Dashboard combines model setup, scenario controls, revenue mix, profitability, cash flow, core financials, key metrics, and investment payback in one view.
DASHBOARD
The ready-made model fits billable-hour client-cohort economics; structural custom work is more appropriate when acquisition, revenue recognition, or operating schedules differ materially.
The template is a planning starting point, not a guarantee of performance.
Financial Models Lab can build or adapt a model when probate assistance requires different revenue logic, operating schedules, or financial reporting.
ORDER A CUSTOM FINANCIAL MODELAfter checkout, you receive the editable Excel financial model, usable in Google Sheets, with five-year projections, scenario analysis, financial statements, and management reporting.
Download the fully editable Excel workbook and use it in Excel or Google Sheets.
Work with five years of projections using monthly and annual financial detail.
Compare Low, Base, and High cases across core performance measures.
Review P&L, Cash Flow, Balance Sheet, and supporting management reports.
The essential answers are visible in full, with no accordion clicks required.
The model converts marketing spend into new clients through CAC, retains client cohorts by tier, calculates billable hours from active clients, and multiplies those hours by hourly rates.
You can edit launch date, starting customers, annual marketing budget, monthly seasonality, CAC, tier allocation, customer lifetimes, billable hours, and hourly rates.
The Scenarios view compares Low, Base, and High paths for revenue, gross margin, contribution margin, and EBITDA across the five-year forecast.
Outputs include P&L, Cash Flow, Balance Sheet, Dashboard, Summary, and scenario analysis.
Yes. Custom financial modeling can adapt the revenue logic, operating schedules, or reporting structure when your requirements differ from the ready-made model.
It is a planning forecast based on editable assumptions, not a guarantee of business performance, profitability, funding, or investment returns.
This single, comprehensive template includes everything you need to build a robust financial plan, from initial startup cost calculations to detailed five-year profit and loss statements.
Core inputs and core outputs
Three scenario analysis
Presentation ready
DuPont analysis
Researched revenue assumptions
Lender-friendly financial outputs
Revenue stream detailed view
Performance metrics benchmark
This template made low, base, and high scenarios easy to compare, so I cut a half-day of spreadsheet juggling down to an hour. It gave me a clean way to show probate outcomes without second-guessing the assumptions.
I’m not an advanced Excel user, and this model kept the formulas and tabs easy to follow. I had a usable forecast finished the same day instead of spending hours trying to decode a more technical build.
The cash-flow view made it much easier to spot shortfalls and see how long the runway would last. I booked a planning call with our advisor faster because the monthly numbers were finally clear.