Public Relations Agency
BCG Matrix
Public Relations Agency Boston Consulting Group Matrix
The Boston Consulting Group (BCG) Matrix template is a professional, strategic tool that helps you map product and business-unit performance across growth and market-share dimensions, enabling clearer investment decisions and portfolio prioritization.
What is included in the product
Written Boston Consulting Group Matrix in Word
This Word document delivers a detailed, professionally written breakdown of your product portfolio across the BCG quadrants-Stars, Cash Cows, Question Marks, and Dogs-plus strategic insights and recommendations for each segment.
Customizable Excel Spreadsheet
This Excel file provides an editable, high-level matrix with customizable market-growth and relative-share fields, letting you visualize, adjust, and compare business-unit performance in real time.
Instant Download & Easy Setup
Get the BCG Matrix template immediately after purchase-download, open, and start mapping your portfolio with plug-and-play sections and no installation delays.
100% Customizable for Your Business Idea
The BCG Matrix template is fully editable to match any industry, business model, or product mix-change labels, metrics, colors, and quadrant thresholds to fit your strategy.
Pre-Built BCG Matrix Structure
The template includes a professionally formatted matrix with quadrant logic, preset calculation fields, and example entries so you can categorize offerings quickly and consistently.
Easy-to-Use with No Prior Experience Required
The BCG Matrix is beginner-friendly with guidance notes and simple inputs-no advanced Excel or strategy training needed to produce polished, actionable outputs.
Helps Identify Profit-Generating Products
This template helps you spot Stars, Cash Cows, Question Marks, and Dogs so you can allocate resources to products that drive revenue and margin.
Clear Visualization of Market Positioning
The matrix visually plots each product's market growth and relative share with clean quadrant graphics, aiding team alignment and fast stakeholder communication.
Professional-Quality Presentation Format
Templates are formatted for executive decks and investor materials with high-quality layouts and typography, so you present credible recommendations without extra design work.
Optimized for Decision-Making & Growth Strategy
The BCG Matrix delivers clear recommendations-invest, maintain, harvest, or divest-so leadership can make timely portfolio moves backed by visual and numeric evidence.
One-Time Purchase, Lifetime Access
Buy once and keep lifetime access-no recurring fees-so you reuse the BCG Matrix across planning cycles and client engagements without extra costs.
How to Use the Template
Download
After your purchase, simply download the files and open them with your preferred software, such as Microsoft Office or Google Docs. No special setup or technical expertise required-just get started right away.
Customize
Update any details, text, or numbers to reflect your specific business idea or scenario. The templates are fully editable, allowing you to personalize content, add or remove sections, and adjust formatting as needed.
Save & Organize
Once your templates are customized, save your final versions in your preferred folders or cloud storage. Organize your files for quick access and future updates, making it easy to keep your business documents up to date.
Share or Present
Export, print, or email your finalized files to showcase your document. Present your professional documents in meetings or submissions, supporting your business goals and decision-making process.
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Frequently Asked Questions
It visually shows where to invest more-like Stars-and where to divest-like Dogs-to maximize ROI.