Acquire Both Sides
Seller and buyer budgets, CAC, seasonality, and tier mixes determine new marketplace participants.
This editable five-year workbook models seller and buyer acquisition, buyer orders, GMV, commissions, subscriptions, and seller extras into monthly and annual financial statements.
Use the workbook to plan how separate seller and buyer acquisition, repeat ordering, transaction economics, subscriptions, and seller extras translate into revenue and cash needs.
Editable assumptions feed the revenue engine and linked financial statements, so changing marketplace drivers updates the selected scenario and management reporting.
The model acquires sellers and buyers separately, converts buyer activity into orders and GMV, then adds commissions, subscriptions, and seller extras as monthly revenue.
Seller and buyer budgets, CAC, seasonality, and tier mixes determine new marketplace participants.
Starting participants and unexpired tier cohorts determine active sellers and buyers each month.
Initial plus repeat buyer orders combine with tier AOV to calculate GMV.
GMV and orders generate commissions, while active accounts add subscriptions and seller extras.
Monthly marketplace revenue sums commissions, seller subscriptions, buyer subscriptions, and enabled seller extras.
The Revenue view organizes separate acquisition, tier, lifetime, repeat-order, AOV, commission, subscription, and seller-extra inputs that drive the marketplace forecast.
REVENUE
The COGS & OPEX view separates direct cost percentages, variable operating expenses, and fixed spending so the forecast can reflect marketplace cost structure.
COGS & OPEX
The Scenarios view compares Low, Base, and High outcomes for revenue, gross margin, contribution margin, and EBITDA across the five-year forecast.
SCENARIOS
The Dashboard combines model setup, scenario multipliers, core financials, revenue mix, profitability, cash flow, and investment payback into one management view.
DASHBOARD
This template fits two-sided marketplaces using separate seller and buyer cohorts, order-based GMV, commissions, subscriptions, and seller extras; different economics may require custom structure.
The template is a planning starting point, not a guarantee of performance.
Financial Models Lab can build or adapt a model when you need different revenue logic, operating schedules, or financial reporting than the ready-made template provides.
ORDER A CUSTOM FINANCIAL MODELYou receive an instantly downloadable, fully editable Excel or Google Sheets financial model with five-year monthly and annual projections, scenarios, and linked financial reports.
Open and edit the model in Excel or Google Sheets after download.
Review five forecast years with monthly and annual financial statement detail.
Compare Low, Base, and High cases through the dedicated Scenarios view.
Use the Income Statement, Cash Flow, Balance Sheet, Dashboard, and summary outputs.
The essential answers are visible in full, with no accordion clicks required.
It converts buyer orders into GMV, calculates commission revenue from take rates and fixed order fees, then adds seller subscriptions, buyer subscriptions, and seller extras.
You can edit seller and buyer acquisition budgets, seasonality, CAC, tier mixes, lifetimes, starting users, repeat orders, AOV, commissions, subscriptions, and enabled seller extras.
The Scenarios view compares alternative revenue, gross margin, contribution margin, and EBITDA trajectories across the five-year forecast.
The current product shows an Income Statement, Cash Flow Statement, Balance Sheet, Dashboard, Summary, and additional management reports.
Yes. Financial Models Lab offers custom financial modeling when you need different revenue logic, operating schedules, or reporting structure.
It is an editable financial forecast based on the assumptions entered. It does not guarantee business performance, funding, profitability, or returns.
You get a comprehensive, downloadable financial model for on-demand logistics, complete with pre-built financial statements, a dynamic dashboard, and detailed sections for all revenue and cost assumptions.
Core inputs and core outputs
Three scenario analysis
Presentation ready
DuPont analysis
Researched revenue assumptions
Lender-friendly financial outputs
Revenue stream detailed view
Performance metrics benchmark
Building the model by hand would’ve eaten days, and this template cut that down to about an afternoon. I could finally focus on the assumptions instead of wrestling with formulas.
I wasn’t sure what investors expected to see, but the layout made it obvious right away. It helped me get the deck and model aligned, and I booked a meeting with our advisor the same day.
Cash flow was the part I kept guessing on, and this model made the shortfalls and runway much easier to track. I could see our funding gap month by month and plan the next step with less stress.