Quilt Shop
Marketing Plan

This template includes a complete, editable marketing plan in Excel that saves setup time and is easy to tailor to your shop. All sections are pre-written and structured, so you edit copy, timings, and budgets without starting from scratch - it's defintely faster. Use it for seasonal promos, workshop schedules, and product rollouts.

Fully editable marketing copy blocks

Replaceable images and branding elements

Custom budgets and channel mix

Sample campaign templates included

The template uses a Gantt chart layout in Excel so you can see timelines, overlaps, and task sequences at a glance. Bars show start, duration, and dependencies for each action, making launch windows and class schedules obvious. That visual clarity cuts meeting time and improves on-time execution.

Visual weekly timeline bars

Shows dependencies and overlaps

Color-coded campaign types

Quick zoom to month or week

The file contains 30+ ready marketing actions tailored to a quilt shop: class promos, fabric drops, email blasts, social posts, and local partnerships. Each task has recommended duration, owner, and priority so you won't miss steps in a campaign. Pick, edit, and schedule actions in minutes.

Workshops and class promotions

Email sequence and newsletter prompts

Social media post ideas

Local events and cross-promotions

Start dates and task lengths are fully editable in Excel without breaking the plan's logic; change a launch date and dependent tasks update visually. You can compress or extend durations for busy seasons and still keep dependencies accurate. That flexibility fits real retail rhythms and staffing limits.

Adjust start dates easily

Extend or shorten task durations

Dependencies auto-visualize on Gantt

Reschedule whole campaigns quickly

The template shows task completion (percent) and flags overdue items so you track execution in one sheet. Progress bars and simple formulas update as you mark tasks done, giving a live view of campaign health. Use the tracking to run fast weekly check-ins.

Completion percent auto-calculated

Overdue tasks highlighted in red

Progress summary for current month

Daily status flags for owners

Assign tasks to staff directly in the plan and use clear dependencies to avoid overlaps and missed handoffs. Role columns and notes let you record who does what, so store teams and instructors stay aligned. That reduces confusion before workshops and product launches.

Assign tasks to staff

Clear task owners and notes

Avoids schedule overlaps

Ideal for manager handoffs

Built-in logic, color-coded cells, and on-sheet instructions mean anyone can use the template without Excel skills. You don't need to touch formulas - just edit dates, names, and priorities. The layout is beginner-friendly and ready to use right away.

No formulas to edit

Color cues guide every change

Step-by-step usage notes included

Beginner-friendly interface

The workbook is set for clean PDF exports and works well if you copy into cloud sheets for sharing; it's presentation-ready for staff or partners. Print one-page campaign summaries or share the full Gantt with collaborators. That makes weekly meetings and client reviews easy.

Print-ready PDF export

Shareable cloud-friendly layout

One-page campaign summaries

Handout-ready for team meetings

The sheet highlights the current week and lists priority tasks for quick focus, plus a completion guide to close weekly items. Use it as your weekly scrum checklist so the store stays on schedule for classes and launches. It keeps teams aligned on what to finish next.

Current week visually highlighted

Weekly priority task list

Completion checklist for owners

Quick view for store meetings