Acquire Both Sides
Seller and buyer acquisition budgets divided by their CAC create new users with separate monthly seasonality.
This editable five-year marketplace workbook links seller and buyer acquisition, cohort behavior, orders, pricing, commissions, subscriptions, and extras to financial statements and dashboard outputs.
Use the workbook to translate a two-sided quote marketplace's operating assumptions into an integrated forecast for revenue, costs, cash flow, financial position, and management review.
Editable acquisition budgets, CAC, tier mixes, lifetimes, order behavior, AOV, commissions, subscriptions, and seller extras feed the model's monthly calculations and reporting.
The model acquires sellers and buyers separately, carries tiered cohorts through their lifetimes, calculates orders and GMV, then monetizes commissions, subscriptions, and seller extras.
Seller and buyer acquisition budgets divided by their CAC create new users with separate monthly seasonality.
Users are allocated across tiers and remain active for each tier's stated lifetime.
New-buyer orders plus repeat orders from active cohorts determine orders and GMV using tier AOV.
Commissions combine take rate and fixed fees, then subscriptions and enabled seller extras are added.
Monthly revenue is commissions plus seller and buyer subscriptions plus extras; GMV remains a transaction value.
The Revenue sheet brings seller and buyer acquisition, tier lifetimes, repeat ordering, AOV, commissions, subscriptions, and seller extras into one operating schedule.
REVENUE
The COGS & OPEX sheet organizes direct costs, variable expenses, and fixed operating expenses across annual assumptions and monthly calculations.
COGS & OPEX
The Scenarios view compares Low, Base, and High cases for revenue, gross margin, contribution margin, and EBITDA across the five-year forecast.
SCENARIOS
The Dashboard combines global setup, scenario multipliers, core financials, key metrics, revenue mix, profitability, cash flow, and investment payback views.
DASHBOARD
The ready-made model fits two-sided marketplace economics; custom modeling is more appropriate when your revenue logic, operating schedules, or reporting structure differs materially.
The template is a planning starting point, not a guarantee of performance.
Financial Models Lab can build or adapt a model when your business needs different revenue logic, operating schedules, or financial reporting.
ORDER A CUSTOM FINANCIAL MODELAfter checkout, you receive an instantly downloadable, fully editable Excel and Google Sheets financial model with five-year projections and linked reporting.
Update the marketplace operating, cost, staffing, capital, and reporting assumptions provided in the model.
Review five-year projections with monthly and annual financial detail where presented in the workbook.
Compare Low, Base, and High cases through the model's scenario controls and charts.
Use the dashboard, P&L, cash flow, and balance sheet outputs for planning and review.
The essential answers are visible in full, with no accordion clicks required.
It calculates seller and buyer cohorts, buyer orders and GMV, commissions, subscriptions, and seller extras, then sums the monetized revenue streams monthly. GMV itself is not revenue.
You can change seller and buyer acquisition budgets, seasonality, CAC, tier mixes, lifetimes, repeat-order frequency, AOV, commission rates, subscription fees, and enabled seller extras.
The Scenarios view compares alternative revenue, gross margin, contribution margin, and EBITDA paths across the five-year forecast.
The current product page confirms a Dashboard, P&L, cash flow statement, balance sheet, and scenario analysis within the five-year model.
Yes. Financial Models Lab offers custom financial modeling for businesses that need different revenue logic, operating schedules, or reporting structures.
It is a planning forecast driven by editable assumptions, not a guarantee of revenue, profitability, funding, or business performance.
This Excel spreadsheet for a service quote comparison startup provides everything you need to build a comprehensive financial plan and secure funding.
Core inputs and core outputs
Three scenario analysis
Presentation ready
DuPont analysis
Researched revenue assumptions
Lender-friendly financial outputs
Revenue stream detailed view
Performance metrics benchmark
This template made it easy to see margins and break-even without digging through spreadsheets, so I could spot weak assumptions in one afternoon. We booked a planning call with the team the same day.
I stopped worrying about one broken formula throwing off the whole file. The checks and structure helped me update assumptions without second-guessing every cell.
Starting from scratch always slowed me down, but this gave me a clear place to begin. I built a full quote comparison model in a few hours instead of staring at a blank workbook.