Real Estate Development
Marketing Mix

The template offers a complete breakdown of Product, Price, Place, and Promotion tailored to development projects, helping you align unit mix, pricing, site strategy, and investor/leasing channels with market demand.

Product positioning for developments

Pricing tied to comps and cap rates

Place: submarket and site strategy

Promotion: investor and leasing channels

The Excel workbook is fully editable, with formulas and scenario toggles so you can model merchant-build versus build-to-rent outcomes, adjust comps, and update assumptions without coding skills.

Editable financial inputs and assumptions

Scenario toggles for merchant versus rent

Drop-in comps and market data fields

No advanced Excel skills required

This pre-written template is tailored to real estate development use cases-deal-level messaging, investment thesis, and go-to-market tactics that match project types and investor audiences.

Pre-written for development use cases

Includes investor-facing executive summary

Local market context placeholders included

Customizable deal-level assumptions

Get the templates immediately after purchase so your team can download, open, and begin editing the Word and Excel files-no subscriptions or waiting periods.

Download immediately after purchase

Open offline in Word and Excel

No subscriptions or cloud login needed

Start editing within minutes

The files use a clean, structured, and presentation-ready layout so you can share strategy with investors and stakeholders clearly, with charts and tables that support underwriting and storytelling.

Investor-ready charts and tables

Clean, slide-style Word layout

Consistent formatting and placeholders

Easy-to-export figures and graphs

The product section guides unit mix, amenities, positioning, and differentiators-so you can match design and offering to submarket demand and investor objectives.

Defines unit mix and amenities

Targets renter versus buyer segments

Positioning by submarket demand

Highlights value-add and sustainability features

The pricing module lets you evaluate sale versus rent strategies, build cost waterfalls, and compare competitive benchmarks to define pricing that supports target returns and margins.

Builds sale versus rent models

Includes development cost waterfall

Projects IRR, margins, and sensitivities

Compares comps and cap rates

Pre-filled sections and clear prompts speed up work so teams can produce a full marketing mix quickly-great for tight timelines or repeated deal reviews.

Pre-filled sections reduce writing time

Editable placeholders speed iteration

Clear instructions and concrete examples

Suitable for tight deadlines

The template is formatted for investor and stakeholder review, with an executive summary, KPIs, risk mitigations, and exit scenarios to support capital-raising conversations.

Clean executive summary and KPIs

Detailed risks and mitigation points

Exit scenarios and valuation assumptions

Ready for pitch decks and memos