Sauna Financial Model Template for Excel and Google Sheets
One Excel file replaces hours of manual planning. Enter your assumptions in the inputs tab, and the rest of the sauna financial model is already built.
Trusted by 25,000+ startup founders, investors and CPAs
No More Model Overwhelm
Megan Carter, TX
I’m not an Excel person, so the input tabs and formulas were a relief. I had a usable forecast the same day and didn’t need to untangle advanced modeling just to get started.
Scenario Planning Without Headaches
Ryan Mitchell, FL
Switching between low, base, and high cases used to be a mess. This template made the comparisons clear, and I could walk my lender through three cases in one meeting.
Forecasts Built In Faster
Lauren Bennett, CA
I usually lose days building financials from scratch, but this saved me about 12 hours on the first pass. The structure was already there, so I could focus on the numbers instead of the spreadsheet work.
MODEL OVERVIEW
What Is the Sauna Financial Model?
The financial model of Sauna is a five-year workbook that provides for revenue from visits, monthly financial results, scenarios and basic financial statements.
Use the workbook to translate the number of visits to the sauna, working days, a combination of services, prices, seasonality, additional revenue, costs, staff and capital needs in a structured financial forecast.
You change the operating assumptions, whereas the related model calculates revenue, expenditure, cash flow, financial situation and management views throughout the forecast.
Built around the sauna visitsOne group of visits is allocated in different categories of services before pricing and additional revenue is applied.
SAUNA INCOME ENGINE
How Does the Sauna Model Calculate Revenue?
The revenue starts with a single pool of sauna visits, transforms them during work and seasonality, allocates visits according to a combination of services, apply prices and once adds additional revenue.
01
Expected Visits
Set start time, daily visits, working days and seasonality to forecast the number of services.
02
Mixing
Divide the common pool of visits into categories of services with the selected mix of services.
03
Apply Prices
Multiple service units allocated at service price for each category of income.
04
Add Extras
Add included additional revenue for the visit or service once, without multiplying the volume.
05
Total Revenue
Total revenue from the service category and additional revenue during the forecast period.
FORM OF CORRECTIONRevenue = service units × service price + additional revenue
01 / REVENUE
How Are the Sauna Revenues Organized?
The revenue working sheet shall introduce a schedule of launch, daily visits, working days, seasonality, service combination, prices and additional revenue in the forecasted sales.
REVENUE
The revenue view shows the assumptions of the visit, the categories of services, prices, mix, seasonality and annual visits.
02 / COGS & OPEX
How Does Sauna Costs Are Organized?
The COGS & OPEX worksheet separates direct costs, variable expenditure and fixed operating costs throughout the forecast.
COGS & OPEX
View COGS & OPEX organizes assumptions on direct, variable and fixed costs with the estimated time.
03 / SCENARIOS
How Can You Compare Different Cases of Saunas?
The Scenarios have compared low, underlying and high revenue, gross margin, premium and EBITDA cases over five years.
SCENARIOS
The scenarios show Low, Core and High Revenue Charts and Margins over five years.
04 / DASHBOARD
What Does the Sauna Dashboard Have in Common?
The dashboard combines model settings, scenario control, basic financial results, revenue mix, profitability, cash flow and return on investment charts.
DASHBOARD
The dashboard combines configuration control, scenario results, basic finances, revenue mix, cash flow and return charts.
FIT OF PRODUCTS
Is the Sauna Financial Model Suitable for You?
The model is suitable for a joint sauna operation with a swimming pool, while significant differences in revenue logic or reporting structures may require custom modelling.
MODEL BY MADA READY
Good Example
Daily visits to the sauna create a common service pool in modeled service categories.
You plan to start your business days, start your business, seasonality, a combination of services and the price of services.
Additional revenue shall be modelled once on a visit or service unit.
Low, baseline and high cases support a comparison of key forecast results.
CUSTOMS STRUCTURE
Consider Custom Pattern
Your basic income depends on membership, cohorts, limitations of ability or other mechanics.
The service categories require separate unit pools instead of one single visit pool.
Your operational schedules require significant different time structures or costs.
You need to report or calculate logic that is materially different from the workbook structure.
The template is the starting point of planning, not a guarantee of performance.
FINANCIAL MODEL SERVICE
Do You Need a Model Built Around Your Requirements?
The Financial Models Laboratory can build or customize a model when your company requires a different revenue logic, operating schedules or reporting.
After check-out, you will receive a fully editable Sauna Financial Model workbook for a five-year forecast with a monthly analysis of scenarios and forecasts.
01
Editable workbook
Update model assumptions in the editable workbook, not rebuild the forecast from scratch.
02
5-Year Forecast
Revenue, expenditure and cash flow over five years with monthly forecasts.
03
Analysis of scenarios
Compare low, base and high cases with a built-in view of the script.
04
Financial statements
Overview of revenue account, cash flow, balance sheet, summary and Dashboard results.
BEFORE BUYING IMPORTANT INFORMATION
Sauna Financial Model FAQ
The basic answers are visible in their entirety, without clicking on the accordion.
01
How Does the Sauna Financial Model Calculate Revenue?
It provides for one common pool of sauna visits, allocates these visits according to a combination of services, uses category prices and adds additional revenue once.
02
What are the sauna assumptions I can change?
You can change the start date, business days, seasonality, combination of services, service prices and allow additional revenue for a visit or service unit.
03
What can I compare in Low, Base and High cases?
The Scenarios compared the alternative low, base and high results for revenues, gross margin, premium margins and EBITDA.
04
What financial results are taken into account?
The workbook contains a statement of income, cash flow, balance sheet, summary, navigation desk, charts and other management reports provided in the product gallery.
05
Can the Financial Models Lab adapt it to its own requirements?
Yes. The Financial Models Laboratory can build or adjust the financial model when you need different revenue logic, operating schedules or reporting.
06
Is the Sauna Financial Model a forecast or a guarantee?
This is a planning forecast based on the assumptions you are making, not a guarantee of financial results.
What Does the Sauna Financial Model Contain?
This pre-built financial model for a wellness spa comes with a 5-year forecast, cash flow statements, a dynamic dashboard, and a detailed breakdown of all your assumptions.
All-in-one Dashboard
Core inputs and core outputs
Low/Base/High
Three scenario analysis
Professional Charts
Presentation ready
ROE Components
DuPont analysis
Revenue Inputs
Researched revenue assumptions
Bank-Ready Reports
Lender-friendly financial outputs
Revenue Breakdown
Revenue stream detailed view
KPI Dashboard
Performance metrics benchmark
Choosing a selection results in a full page refresh.
REVENUE
COGS & OPEX
SCENARIOS
DASHBOARD
