Acquire Clients
New customers equal marketing spend divided by customer acquisition cost.
This editable five-year workbook models consulting clients, billable hours, hourly rates, and cohort retention, then projects financial statements and scenario results.
Use it to plan how marketing-driven client acquisition, service-tier retention, billable workload, and hourly pricing translate into revenue and cash needs.
Editable launch, marketing, CAC, allocation, lifetime, hours, and rate assumptions feed the operating schedules, statements, and management reports.
The model acquires clients from marketing spend and CAC, retains service-tier cohorts, converts active clients into billable hours, and prices those hours by tier.
New customers equal marketing spend divided by customer acquisition cost.
Split new customers across service tiers and retain each cohort for its stated lifetime.
Active customers combine starting clients with every acquisition cohort still inside its lifetime.
Billable hours equal active customers times average monthly billable hours per active customer.
Monthly tier revenue equals billable hours times hourly rate, then totals across tiers and months.
The Revenue Assumptions view organizes acquisition, client allocation, cohort lifetime, billable hours, and hourly rates that drive the consulting revenue forecast.
REVENUE ASSUMPTIONS
The COGS & Operational Expenses view separates direct service costs, variable expenses, and fixed overhead for monthly expense planning.
COGS & OPERATIONAL EXPENSES
The Scenario Analysis view compares alternative five-year revenue, gross margin, contribution margin, and EBITDA outcomes under Low, Base, and High cases.
SCENARIO ANALYSIS
The Dashboard combines setup controls, scenario outputs, revenue mix, profitability, cash flow, payback, core financials, and key metrics in one view.
DASHBOARD
The ready-made model fits client-cohort consulting economics; a custom structure is more appropriate when revenue logic, operating schedules, or reporting must work differently.
The template is a planning starting point, not a guarantee of performance.
Financial Models Lab can build or adapt a model when you need different revenue logic, operating schedules, or financial reporting.
ORDER A CUSTOM FINANCIAL MODELYou receive an instantly downloadable, fully editable financial model with a five-year forecast, scenario analysis, financial statements, and management reporting.
A fully editable Excel workbook that can also be used in Google Sheets.
Five-year projections provide monthly and annual financial planning detail.
Low, Base, and High cases let you compare alternative operating assumptions.
Income statement, cash flow, balance sheet, dashboard, and supporting reports are included.
The essential answers are visible in full, with no accordion clicks required.
It converts marketing spend into new clients using CAC, retains service-tier cohorts, calculates active clients and billable hours, then applies hourly rates.
You can edit launch date, starting customers, marketing budget and seasonality, CAC, tier allocation, customer lifetime, billable hours, and hourly rates.
They let you compare alternative five-year revenue, gross margin, contribution margin, and EBITDA paths under different scenario assumptions.
The model includes projected income statement, cash flow, balance sheet, Dashboard, Scenario Analysis, Summary, and other financial reports shown in the workbook.
Yes. Financial Models Lab offers custom financial modeling when you need different revenue logic, operating schedules, calculations, or reporting.
It is a planning forecast based on editable assumptions, not a guarantee of revenue, profitability, funding, or other business results.
This pre-built Excel financial model for scaling startups includes everything you need for comprehensive financial planning, from a dynamic dashboard and 5-year projections to detailed financial statements.
Core inputs and core outputs
Three scenario analysis
Presentation ready
DuPont analysis
Researched revenue assumptions
Lender-friendly financial outputs
Revenue stream detailed view
Performance metrics benchmark
This template pulled our scattered statements and charts into one place, and it saved me about six hours a week. One clean dashboard made it much easier to review the numbers and send updates without chasing files.
I finally knew which outputs to show and how to organize them, so my pitch prep went much faster. We booked an investor meeting the same day I finished the model because the structure looked right.
The cash-flow forecast made our runway and shortfalls much easier to follow, and I stopped guessing from month to month. It gave us a clearer planning view for the next 12 months in one afternoon.