Software Testing
Marketing Plan

This template includes a pre-written marketing plan tailored to software testing services. It's fully editable so you can change messaging, channels, and timing to fit any industry. It saves hours of work and ensures consistent campaign structure.

Editable copy for proposals and emails

Adjustable for startups and SMEs

Swap channels without breaking logic

Save reusable campaign frameworks

The Excel file uses a Gantt chart layout to show timelines and task overlaps. Bars, dates, and dependencies make sequencing and resource planning obvious at a glance. That clarity reduces missed handoffs and deadline slippage.

Color-coded bars show task progress

Dependencies auto-shown in timeline view

Zoom weeks or months instantly

Exportable snapshot for stakeholder reviews

Template comes with 30+ pre-built marketing actions focused on selling testing services: outreach, content, partnerships, events, and paid ads. Each action includes suggested owners and durations so you can start executing immediately. Use them as-is or swap to match your go-to-market.

Channels: SEO, paid ads, email, events

Scripts and content prompts included

Ready actions reduce planning friction

Grouped by awareness, acquisition, retention

All start dates and durations are editable in-cell. Changing a task's start recalculates dependent tasks so you won't break the plan. It fits campaigns that shift dates or sprint cycles.

Drag and adjust start dates easily

Durations update dependent task dates

Preserve plan logic when editing

Works for sprints or quarterly plans

Template tracks task completion with percent-complete fields and progress bars. It flags overdue tasks automatically so you see bottlenecks fast. Use the built-in view for weekly stand-ups and client reports.

Percent complete field per task

Progress bars update from inputs

Overdue tasks highlighted in red

Summary metrics for campaign health

Assign owners, set dependencies, and share a single source of truth. The Gantt view reduces overlap and clarifies handoffs between marketing and delivery. That keeps campaigns on time and reduces status meetings.

Assign tasks to named owners

Clear handoffs through dependency view

Reduce redundant work and meetings

Use as shared team roadmap

Designed for non-Excel users with color-coded inputs and clear instructions. Built-in formulas and protected cells prevent accidental breaks. So anyone on your team can update status without spreadsheet skills.

Color-coded editable cells only

Protected formulas prevent accidental edits

Step-by-step use instructions included

No macros or complex setup needed

Export to PDF or share via cloud link for stakeholder reviews. Print-ready layouts fit one or two pages for presentations. Also compatible with online spreadsheets for live collaboration.

Exportable high-res PDF reports

Compact print layouts included

Shareable cloud link for teams

Works with online spreadsheet editors

Each week shows highlighted tasks and completion guide for stand-ups. The template auto-focuses the current week and lists top priorities. Use it to run weekly reviews and keep teams aligned.

Current week highlighted automatically

Top three weekly priorities shown

Completion checklist for deliverables

Use in quick weekly stand-ups