Acquire Clients
Calculate new customers from marketing spend divided by customer acquisition cost.
It is an editable five-year Excel and Google Sheets model that converts client acquisition, billable hours, pricing, costs, and scenarios into integrated financial outputs.
Plan research-service revenue from client acquisition, active customer cohorts, billable hours, and hourly rates, then see how those drivers flow through the forecast.
The workbook links editable customer and service assumptions with COGS, operating expenses, scenarios, dashboard metrics, and the income statement, cash flow statement, and balance sheet.
Revenue comes from active client cohorts: marketing spend and CAC create customers, tier allocation and lifetimes determine activity, and billable hours multiplied by hourly rates produce monthly revenue.
Calculate new customers from marketing spend divided by customer acquisition cost.
Split new customers across service tiers and retain each cohort for its lifetime.
Add starting customers to all customer cohorts that remain active each month.
Multiply active customers by average billable hours per customer each month.
Multiply tier billable hours by hourly rates and sum revenue across tiers and months.
The Revenue worksheet sets marketing budgets, CAC, customer allocation, cohort lifetimes, billable hours, hourly rates, and resulting client-driven revenue assumptions.
REVENUE
The COGS & OPEX worksheet combines direct-cost percentages, variable expenses, and fixed-cost schedules with timing assumptions extended through the monthly forecast.
COGS & OPEX
The Scenarios view compares Low, Base, and High cases across revenue, gross margin, contribution margin, and EBITDA over the five-year forecast.
SCENARIOS
The Dashboard brings scenario controls, core financials, top revenue streams, profitability, cash flow, key metrics, and investment payback into one management view.
DASHBOARD
It fits research and consulting businesses that monetize active client hours, while materially different revenue logic, operating schedules, or reporting may call for custom modeling.
The template is a planning starting point, not a guarantee of performance.
Financial Models Lab can build or adapt a model when your business needs different revenue logic, operating schedules, or financial reporting.
ORDER A CUSTOM FINANCIAL MODELAfter checkout, you receive the editable five-year Excel and Google Sheets financial model as an instant digital download.
Update launch timing, customers, acquisition, tier mix, lifetimes, hours, rates, costs, and staffing inputs.
Review five years of projections with monthly cash-flow detail and linked financial outputs.
Compare Low, Base, and High cases through the workbook’s scenario view.
Review P&L, cash flow, balance sheet, dashboard, and additional model reports.
The essential answers are visible in full, with no accordion clicks required.
It calculates new customers from marketing spend and CAC, retains allocated customer cohorts by tier, and converts active-client billable hours into revenue using hourly rates. Revenue is summed across tiers and months.
You can edit launch date, starting customers, marketing budget and seasonality, CAC, tier allocation, customer lifetimes, billable hours, and hourly rates.
The Scenarios view compares Low, Base, and High cases across revenue, gross margin, contribution margin, and EBITDA trajectories.
The workbook includes a dashboard, income statement, cash flow statement, balance sheet, scenarios, and additional financial reports and charts.
Yes. Financial Models Lab offers custom financial modeling when you need different revenue logic, operating schedules, or reporting structure.
It is a forecasting and planning workbook, not a guarantee of business performance or financial results.
This pre-written financial model for aerospace medical studies includes everything you need to build a robust financial plan, from detailed revenue forecasts to valuation analysis.
Core inputs and core outputs
Three scenario analysis
Presentation ready
DuPont analysis
Researched revenue assumptions
Lender-friendly financial outputs
Revenue stream detailed view
Performance metrics benchmark
This template took the fear out of starting from scratch, so I could build a full model in one afternoon instead of staring at an empty sheet. That alone saved me hours of second-guessing.
I used to have charts, statements, and notes scattered across files. With everything in one workbook, I pulled a cleaner update for our team meeting and cut prep time by half.
The pricing, cost, and growth tabs finally gave my assumptions one place to live. I spent less time untangling numbers and more time testing scenarios before the board call.