Acquire Customers
Calculate new customers from marketing spend and CAC using the monthly seasonality schedule.
This editable Excel or Google Sheets model uses customer acquisition, service cohorts, billable hours, hourly rates, five-year projections, scenarios, and financial statements.
Use the workbook to plan client acquisition, active service customers, billable workload, pricing, costs, staffing, and how those drivers shape financial results.
Editable operating assumptions feed monthly calculations and roll into five-year financial projections, Low/Base/High cases, financial statements, and management reports.
The model acquires and retains clients by service tier, converts active customers into billable hours, applies hourly rates, and sums monthly tier revenue.
Calculate new customers from marketing spend and CAC using the monthly seasonality schedule.
Allocate new customers by tier and retain each cohort for its stated lifetime.
Billable hours equal active customers multiplied by monthly hours per active customer.
Monthly tier revenue equals billable hours multiplied by the matching hourly rate.
Sum revenue across service tiers and months to produce total forecast revenue.
The Revenue worksheet connects marketing budget, CAC, customer allocation, cohort lifetimes, billable hours, and hourly rates to monthly service revenue.
REVENUE
The COGS & OPEX worksheet organizes direct installation costs, variable operating expenses, fixed overhead, timing, and monthly calculations used by the statements.
COGS & OPEX
The Scenarios view compares Low, Base, and High results across revenue, gross margin, contribution margin, and EBITDA over the five-year forecast.
SCENARIOS
The Dashboard combines setup controls, scenario multipliers, key metrics, core financials, revenue mix, profitability, cash flow, and investment payback charts.
DASHBOARD
The ready-made model fits service businesses driven by acquired clients, cohort retention, billable hours, and hourly rates; different commercial logic may require custom modeling.
The template is a planning starting point, not a guarantee of performance.
Financial Models Lab can build or adapt a model when you need different revenue logic, operating schedules, or reporting for your requirements.
ORDER A CUSTOM FINANCIAL MODELAfter checkout, you receive the editable static control flooring financial model as an instant download with five-year projections and built-in analysis views.
Update revenue, cost, staffing, capital, financing, and other editable planning assumptions.
Review financial projections across the model’s five-year forecast horizon with monthly and annual detail.
Compare Low, Base, and High cases using the workbook’s scenario framework.
Review Income Statement, Cash Flow, Balance Sheet, summary, and management reporting views.
The essential answers are visible in full, with no accordion clicks required.
It calculates new customers from marketing spend and CAC, retains service cohorts, converts active customers into billable hours, applies hourly rates, and sums tier revenue.
You can edit launch date, starting customers, marketing budget and seasonality, CAC, service allocation, customer lifetimes, billable hours, and hourly rates.
You can compare how alternative assumptions change revenue, gross margin, contribution margin, EBITDA, and related financial results across the forecast.
The workbook includes Income Statement, Cash Flow, Balance Sheet, Dashboard, Scenarios, Valuation, Summary, Break-Even, ROIC, Charts, KPIs, Ratios, Top Revenue, Top Expenses, Sources & Uses, and DuPont.
Yes. Financial Models Lab can build or adapt a model for different revenue logic, operating schedules, or reporting requirements.
It is a planning forecast based on editable assumptions, not a guarantee of business performance, profitability, funding, or returns.
This template provides everything you need to build a comprehensive financial plan, from revenue modeling and expense forecasting to break-even analysis and investor-ready reports.
Core inputs and core outputs
Three scenario analysis
Presentation ready
DuPont analysis
Researched revenue assumptions
Lender-friendly financial outputs
Revenue stream detailed view
Performance metrics benchmark
This template gave me the structure I was missing, so I could show investors exactly what they wanted without guessing. It cut my prep time by about 4 hours and made the deck easier to explain.
I could finally see the margin drivers and break-even point in one place, which made pricing and cost checks much simpler. It saved me a full day of spreadsheet work and helped me spot a weak assumption early.
The cash flow view made runway and shortfall timing much clearer, so I knew when funding would be needed. I finished my monthly planning in under an hour instead of piecing it together all afternoon.