Acquire Customers
Monthly marketing spend follows seasonality and divides by CAC to calculate new customers.
The editable workbook forecasts a storyboard artist service from customer acquisition, active cohorts, billable hours, and hourly rates through five-year financial outputs.
Use the model to plan how marketing, customer retention, service mix, labor hours, pricing, costs, staffing, and financing affect projected business performance.
Editable assumptions feed monthly operating calculations, financial statements, scenario comparisons, and management reports across the five-year forecast.
Monthly revenue comes from active customer cohorts, their billable hours, and the hourly rate for each service tier, then rolls into total revenue.
Monthly marketing spend follows seasonality and divides by CAC to calculate new customers.
New customers split across service tiers and each cohort remains for its stated lifetime.
Starting customers combine with every acquired cohort that is still within its lifetime.
Active customers multiply by average monthly billable hours for their service tier.
Billable hours multiply by the matching hourly rate and revenue sums across tiers and months.
The Revenue view lets you edit acquisition, service allocation, customer lifetimes, billable hours, and hourly rates that drive the client-cohort forecast.
REVENUE
The COGS & OPEX view separates cost-of-goods, variable expenses, and fixed expenses so operating assumptions flow into monthly profitability and cash planning.
COGS & OPEX
The Scenarios view compares Low, Base, and High outcomes for revenue, gross margin, contribution margin, and EBITDA across the five-year forecast.
SCENARIOS
The Dashboard combines setup controls, scenario multipliers, core financials, revenue mix, profitability, cash flow, key metrics, and investment payback in one view.
DASHBOARD
The ready-made model fits service businesses using customer cohorts, billable hours, and hourly rates; structural differences may call for custom modeling.
The template is a planning starting point, not a guarantee of performance.
Financial Models Lab can build or adapt a model when you need different revenue logic, operating schedules, or reporting than the ready-made template.
ORDER A CUSTOM FINANCIAL MODELYou receive an instantly downloadable, fully editable financial model with five-year monthly and annual projections, scenario analysis, and linked financial reports.
Work in the editable model using Microsoft Excel or Google Sheets.
Plan with detailed monthly and annual projections across a five-year horizon.
Compare Low, Base, and High cases through the model’s scenario view.
Review linked Income Statement, Cash Flow, Balance Sheet, Summary, and dashboard outputs.
The essential answers are visible in full, with no accordion clicks required.
It calculates active customers from starting customers and retained acquisition cohorts, then multiplies their billable hours by the applicable hourly rate and sums revenue across tiers and months.
You can change the launch date, starting customers, marketing budget and seasonality, CAC, tier allocation, customer lifetimes, billable hours, and hourly rates.
You can compare alternative case outcomes for revenue, gross margin, contribution margin, and EBITDA across the five-year projection.
The workbook includes the Income Statement, Cash Flow, Balance Sheet, Summary, Dashboard, Charts, and KPI reporting.
Yes. Financial Models Lab offers custom financial modeling when you need different revenue logic, operating schedules, or reporting structures.
It is an editable planning forecast based on the assumptions entered into the workbook, not a guarantee of business performance.
This downloadable financial model for a storyboard artist business provides everything you need to plan, forecast, and analyze your creative service venture from launch to scale.
Core inputs and core outputs
Three scenario analysis
Presentation ready
DuPont analysis
Researched revenue assumptions
Lender-friendly financial outputs
Revenue stream detailed view
Performance metrics benchmark
This template let me compare low, base, and high cases without rebuilding the sheet three times. I saved about 4 hours and could walk my team through each assumption clearly.
I worried one bad formula would throw off the whole model, but the structure kept everything easy to track. It saved me a full afternoon of troubleshooting before my investor review.
The cash flow view made it easy to see runway and shortfalls month by month. I caught a funding gap early and got a planning meeting booked before we burned more time.