Acquire Clients
Distribute the annual marketing budget by monthly seasonality, then divide monthly spend by CAC to calculate new customers.
This editable five-year Excel and Google Sheets workbook forecasts client cohorts, billable hours, hourly rates, monthly revenue, and linked statements across Low, Base, and High cases.
Use the model to plan a sustainable finance advisory by connecting marketing-driven client acquisition, retained service cohorts, billable hours, and hourly rates to monthly revenue and cash needs.
Editable launch, starting-client, marketing, CAC, tier-allocation, lifetime, billable-hour, pricing, cost, staffing, and capital assumptions flow through the operating forecast and linked reports.
The model converts marketing spend into new clients, allocates and retains service cohorts, calculates active clients and billable hours, then applies hourly rates by tier.
Distribute the annual marketing budget by monthly seasonality, then divide monthly spend by CAC to calculate new customers.
Allocate new customers across advisory tiers and retain each cohort for its stated customer lifetime.
Combine starting customers with every new-customer cohort that remains within its active lifetime.
Multiply active customers in each tier by average billable hours per active customer each month.
Multiply billable hours by the matching hourly rate, then sum revenue across service tiers and months.
The Revenue Assumptions view connects marketing budgets, CAC, service mix, cohort lifetimes, active clients, billable hours, and hourly rates in one operating schedule.
REVENUE ASSUMPTIONS
The COGS & Operational Expenses view separates revenue-linked service costs, variable operating expenses, and recurring fixed overhead across the forecast period.
COGS & OPERATIONAL EXPENSES
The Scenario Analysis view compares Low, Base, and High outcomes for revenue, gross margin, contribution margin, and EBITDA across the five-year forecast.
SCENARIO ANALYSIS
The Dashboard combines setup controls, scenario outputs, core financials, revenue mix, profitability, cash flow, and payback charts in one management view.
DASHBOARD
The ready-made model fits advisory firms monetized through retained client cohorts, billable hours, and hourly rates; materially different revenue or operating structures may need custom modeling.
The template is a planning starting point, not a guarantee of performance.
Financial Models Lab can build or adapt a model when you need different revenue logic, operating schedules, or reporting than the ready-made advisory structure provides.
ORDER A CUSTOM FINANCIAL MODELAfter checkout, you receive an instantly downloadable, editable Excel and Google Sheets financial model with five-year projections, scenario analysis, and linked financial reporting.
Change client acquisition, cohort, billable-hour, pricing, cost, staffing, and planning inputs directly in the workbook.
Review projections across the five-year planning horizon with monthly and annual financial detail.
Compare Low, Base, and High cases to test alternative forecast assumptions.
Use linked income statement, cash flow, balance sheet, summary, and Dashboard outputs.
The essential answers are visible in full, with no accordion clicks required.
It calculates new customers from marketing spend and CAC, retains tiered cohorts, converts active customers into billable hours, and applies hourly rates. Total revenue is summed across tiers and months.
You can edit launch date, starting customers, annual marketing budget, monthly seasonality, CAC, tier allocation, customer lifetime, billable hours, and hourly rates.
You can compare how Low, Base, and High assumptions change revenue, gross margin, contribution margin, and EBITDA across the five-year forecast.
The product page confirms a Dashboard, income statement, cash flow statement, balance sheet, financial summary, charts, and other linked financial analysis views.
Yes. Financial Models Lab offers custom financial modeling when you need different revenue logic, operating schedules, or reporting structures.
It is a planning forecast driven by editable assumptions, not a guarantee of business performance, profitability, funding, or returns.
This downloadable sustainable finance planning tool includes a comprehensive, 5-year financial model with a dynamic dashboard, three core financial statements, detailed revenue and cost calculators, break-even analysis, and a dedicated assumptions tab.
Core inputs and core outputs
Three scenario analysis
Presentation ready
DuPont analysis
Researched revenue assumptions
Lender-friendly financial outputs
Revenue stream detailed view
Performance metrics benchmark
I stopped hunting through separate files for charts and statements. Now I can pull everything into one place and save about 3 hours each month when I prep for meetings.
The pricing, cost, and growth inputs finally sit in a single view instead of a mess of tabs. I got our forecast cleaned up in under an hour and could explain it without second-guessing every line.
This made our cash flow outlook much easier to follow. I can spot shortfalls earlier now, and that gave us a clearer 12-month plan for hiring and spend.