Trade Show Marketing
BCG Matrix
Trade Show Marketing Boston Consulting Group Matrix
This Boston Consulting Group Matrix template frames trade-show product portfolios for clear strategic choice, with a clean design and practical tools that help you prioritize exhibits, budget, and follow-up to drive measurable ROI.
What is included in the product
Written Boston Consulting Group Matrix in Word
The Word file provides a detailed, professionally written breakdown of your product portfolio across Stars, Cash Cows, Question Marks, and Dogs, with strategic insights and recommendations per segment.
Customizable Excel Spreadsheet
The Excel file offers an editable, high-level matrix with fields for market growth and relative share, enabling visual adjustments, comparisons, and scenario analysis for each business unit.
Instant Download & Easy Setup
The BCG Matrix temaplate is available immediately after purchase for instant use-download, open, and start mapping your trade-show offerings without waiting or extra software.
100% Customizable for Your Business Idea
The template is fully editable so you can tailor quadrants, labels, and metrics to any industry, event type, or product mix for precise trade-show planning.
Pre-Built BCG Matrix Structure
Includes a finished, professionally formatted matrix with quadrant logic and example fields, saving setup time and ensuring consistent product categorization for trade-show decisions.
Easy-to-Use with No Prior Experience Required
The layout and in-cell guidance make the matrix beginner-friendly-no advanced Excel or strategy training needed to produce executive-ready outputs.
Helps Identify Profit-Generating Products
The matrix highlights which products drive revenue, which need investment, and which to de-prioritize, so you allocate booth space and budget to maximize leads and sales.
Clear Visualization of Market Positioning
Clean quadrant graphics show each product's market share versus growth, making it easy to present trade-show positioning to teams and stakeholders.
Professional-Quality Presentation Format
The BCG Matrix is formatted for boardroom and investor-ready presentations so you can share trade-show strategies confidently without extra design work.
Optimized for Decision-Making & Growth Strategy
The template converts quadrant placement into actions-invest, maintain, harvest, or divest-so you can decide booth investments and staffing based on clear, repeatable rules.
One-Time Purchase, Lifetime Access
Buy once and keep lifetime rights to use and modify the matrix without subscriptions or renewal fees-suitable for annual event planning cycles.
How to Use the Template
Download
After your purchase, simply download the files and open them with your preferred software, such as Microsoft Office or Google Docs. No special setup or technical expertise required-just get started right away.
Customize
Update any details, text, or numbers to reflect your specific business idea or scenario. The templates are fully editable, allowing you to personalize content, add or remove sections, and adjust formatting as needed.
Save & Organize
Once your templates are customized, save your final versions in your preferred folders or cloud storage. Organize your files for quick access and future updates, making it easy to keep your business documents up to date.
Share or Present
Export, print, or email your finalized files to showcase your document. Present your professional documents in meetings or submissions, supporting your business goals and decision-making process.
Related Blogs
- Startup Costs to Launch a Trade Show Marketing Agency
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- 7 Steps to Writing a Trade Show Marketing Business Plan That Gets Funded
- 7 Critical KPIs for Trade Show Marketing Success
- How Much Does It Cost to Run Trade Show Marketing Monthly?
- How Much Do Trade Show Marketing Owners Typically Make?
- 7 Strategies to Increase Trade Show Marketing Profitability
Frequently Asked Questions
Yes, you receive both high-quality PDF and editable Excel files for versatile use.