Whitewater Rafting Tour Company
Business Model Canvas

Template files are available for instant download in Word and Excel so you can open and edit immediatly-no setup required; start planning trips and packages right away.

Immediate Word document access

Excel one‑page overview ready

No software installation required

Start planning within minutes

Both Word and Excel files are fully editable so you can change trip types, pricing, safety notes, and local logistics to match your operations and permits.

Edit trip types and pricing

Adjust guide‑to‑guest ratios

Customize permit and logistics text

Rebrand fonts, colors, labels

Clear, logical layout separates the nine Business Model Canvas blocks and aligns sections like value props, channels, resources, and cost lines for quick navigation and team use.

Nine BMC sections clearly separated

Flow from value to revenue

Dedicated slot for permits/safety

Resource and activity mapping space

Shows primary revenue streams-tiered ticket sales plus photo, merchandise, and premium upgrades-and lists major costs such as payroll, training, capital maintenance, permits, insurance, and marketing.

Tiered ticket revenue lines

Photo, merch, premium upgrades

Payroll and guide training costs

Permits, insurance, capital expenses

Breaks target audiences into practical market segments: adventure tourists, families, corporate teams, youth organizations, and special‑event groups to help tailor offers and pricing.

Adventure‑seeking tourists and couples

Families with children and teens

Corporate team‑building groups

Youth groups and special events

Maps essential partners like local hotels, tourism boards, equipment suppliers, land management agencies, and corporate planners, plus resources such as certified guides, rafts, outpost, vehicles, and booking systems.

Hotel and resort partners

Tourism boards and DMOs

Equipment suppliers and vendors

Land agencies for river access

Provides an Excel one‑page snapshot that condenses the full model for quick reviews, investor briefs, and operational checklists while keeping strategic clarity intact.

One‑page Excel strategic snapshot

Investor‑friendly concise summary

Quick operational checklists included

Use directly in pitch decks

Pre‑written canvas content for rafting operators saves hours of design and research so you can test pricing, bookings, and partnerships faster and focus on operations.

Pre‑written rafting canvas content

Skip layout and formatting work

Focus on testing and bookings

Repurpose for proposals quickly

Polished Word narratives and a clean Excel overview deliver a presentation‑ready package for investor meetings, partner pitches, and team briefings with editable branding placeholders.

Polished Word narratives included

Slide‑ready Excel one‑page overview

Print and digital friendly files

Brandable headers and colors