Whitewater Rafting Tour
Company Marketing Plan

This template includes a pre-written, fully editable marketing plan tailored for rafting operators. It saves hours by providing ready copy, channels, and campaign flows you can tweak. Edit wording, timing, and targets to match your specific river and audience.

Editable copy for web and email

Swap channels in two clicks

Customize prices and package names

Adapt messaging for family groups

The Excel layout uses a clear Gantt chart to show task timing and overlaps. You see launch dates, prep windows, and dependencies at a glance. One view shows the whole season-no more scattered checklists.

Visualize campaign timelines instantly

See task overlaps and gaps

Highlight critical prep deadlines

Shift dates without breaking logic

Includes 30+ ready marketing actions specific to rafting tours: ads, partnerships, PR, local outreach, and group sales plays. Each action lists a short task set so you can execute quickly. It stops you from forgetting common campaign steps.

Paid search and social ads

Hotel and concierge outreach

Group-sales and corporate outreach

Photo/video upsell workflows

All start dates and durations are editable so the plan fits any season or permit window. Change a date and dependent tasks snap along-no manual fixes. That keeps launch rigidity low and reality aligned.

Adjust start dates freely

Change task lengths easily

Dependencies auto-update on change

Plan around permit windows

The template shows percent-complete, overdue flags, and a visual progress bar per campaign. Use quick status checks to spot delays and reallocate resources. One glance shows what's falling behind.

Percent complete per task

Overdue tasks highlighted automatically

Progress bars for each campaign

Filter by owner or status

Assign tasks, set owners, and mark dependencies so guides, marketing, and ops align. The plan reduces email ping-pong and avoids double-booking vans or gear. Clear owners cut confusion during busy weekends.

Assign owners by task

Show task dependencies clearly

Avoid duplicate resource bookings

Coordinate guides and transport

The sheet is beginner-friendly with color-coded inputs, dropdowns, and locked formulas; no Excel skills needed. Replace labels, pick dates, and the logic runs for you. You won't need to be an Excel pro-it's defintely simple to use.

Color-coded editable cells

Dropdowns for quick entries

Locked formulas protect logic

Step-by-step usage notes included

Export clean PDFs or copy into Google Sheets for sharing with partners and corporate clients. The print-ready timeline and one-page campaign summary work for board decks or hotel partners. Use printed schedules at the outpost and in guide briefings.

PDF-ready campaign pages

Google Sheets friendly export

Print timelines for check-in desks

Shareable links for partners

The weekly highlight bar shows current-week priorities and a completion checklist for rapid standups. It tells teams what to finish now and what moves to next week. Use it for weekly operations meetings and marketing standups.

Current-week task spotlight

Checklist for end-of-week handoff

Quick wins and blockers shown

Prep notes for next week