| Office rent and utilities |
Fixed |
Model at $1,500 per month across the relevant planning range. |
Spreading rent across each job and making margin look too low. |
| Business insurance and licenses |
Fixed |
Model at $400 per month as monthly overhead. |
Treating required coverage as if it rises with each cleaning. |
| Scheduling software subscriptions |
Fixed |
Model at $150 per month unless the plan tier changes. |
Linking the full subscription to service volume too early. |
| NSF-certified cleaning chemicals and supplies |
Variable |
Model at 12.0% of revenue in the first year, declining to 10.0% by the mature year. |
Forgetting that more jobs mean more chemicals and supplies. |
| Water testing kits and consumables |
Variable |
Model at 3.0% of revenue in the first year, declining to 2.5% by the mature year. |
Putting testing supplies in overhead instead of job-level spend. |
| Vehicle fuel and per-service maintenance |
Variable |
Model at 6.0% of revenue in the first year, declining to 5.0% by the mature year. |
Treating every vehicle dollar as fixed or every vehicle dollar as variable. |
| Salaried labor |
Semi-fixed |
Model first-year payroll at $13,750 per month, then step it up as staffing rises. |
Assuming labor scales smoothly with each job instead of hiring in blocks. |
| Marketing |
Semi-variable |
Model the first-year budget at $15,000, or $1,250 per month, with $150 customer acquisition cost. |
Treating the full budget as fixed while ignoring acquisition volume. |