| Small warehouse rent |
Fixed |
Include $2,500/month as base overhead before any job volume. |
Spreading rent across jobs and hiding the true monthly hurdle. |
| Planned staff payroll |
Fixed |
Treat first-year planned capacity as fixed: general manager, lead technician, junior technician, half-time operations coordinator, and half-time sales role. |
Calling technician labor fully variable when salaries are committed capacity. |
| General liability insurance |
Semi-fixed |
Model the $600/month base, then add step-ups when coverage, vehicles, or field exposure expands. |
Treating insurance as one smooth percentage of sales. |
| CRM and scheduling software |
Semi-fixed |
Use the $350/month base until more users, dispatch seats, or locations force a higher plan. |
Assuming software stays flat through every staffing increase. |
| Field supplies and consumables |
Variable |
Apply 8.0% of first-year revenue as job-level material spend. |
Putting supplies in overhead and overstating contribution margin. |
| Vehicle fuel and maintenance |
Semi-variable |
Start with 10.0% of first-year revenue, but track fuel by route miles and maintenance as a lagging spend. |
Treating fuel and maintenance as one clean volume driver. |
| Referral commissions |
Variable |
Apply 5.0% of revenue only when referred work is booked and billed. |
Including commissions in fixed marketing overhead. |
| Payment processing fees |
Variable |
Apply 3.0% of first-year revenue for card and digital payment volume. |
Ignoring fees in break-even because each transaction feels small. |