| Commercial Lease Rent |
Fixed |
Include $12,000 per month in fixed overhead across the full planning range. |
Spreading rent per visit and making low-volume months look safer than they are. |
| Business Insurance |
Fixed |
Include $750 per month as fixed overhead that does not change with visits. |
Reducing insurance when visits fall, even though the bill stays due. |
| Booking Software Subscription |
Fixed |
Include $350 per month before calculating contribution margin. |
Treating the subscription like a payment fee tied to each booking. |
| Marketing & Advertising Budget |
Fixed |
Include $3,000 per month as planned demand-generation overhead. |
Cutting it from break-even math while still assuming visit growth. |
| Epsom Salt & Water Treatment |
Variable |
Model as 3.0% of revenue in the first year, declining to 2.4% by Year 5. |
Treating bulk purchases as fixed instead of tying usage to session volume. |
| Cleaning & Sanitization Supplies |
Variable |
Model as 2.5% of revenue in the first year, declining to 1.9% by Year 5. |
Ignoring per-session room turnover and understating variable expense. |
| Payment Processing Fees |
Variable |
Apply 2.5% of revenue across single sessions, packages, memberships, and add-ons. |
Applying fees only to single sessions and overstating contribution margin. |
| Utilities Electricity & Water |
Semi-variable |
Use the 4.0% first-year revenue assumption, then adjust as usage efficiency improves. |
Treating utilities as fully fixed, even though tanks, showers, and laundry rise with visits. |