Not yet unless cash covers the $597,000 minimum need and the Month 24 low point. The studio should only lock in rent, hires, and heavy marketing if it can still reach the Month 19 break-even target with room for refunds and delayed sales.
1Runway$597K cashVerify you can stay solvent through the Month 24 low point and still reach Month 19 break-even; if cash drops below the floor, the commitment is too early.
2Base Burn$5.7K/moHold the $2,500 office only if it speeds production enough to justify the monthly fixed load; a lean setup protects break-even if it does not.
3Margin Stack83% CMCheck that fees, royalties, and campaign spend still leave enough contribution margin to cover fixed costs and keep the break-even target believable.
4Hire Ramp3 FTEDo not add staff beyond the first 3 FTE until milestones support it; the $85,000 artist in Year 2 and $75,000 marketing manager in Year 3 should follow proof, not hope.
5Capex Gate$84K capexApprove the equipment spend only if the workstations, licenses, furniture, servers, audio gear, video gear, IP filing, and development kits are needed now.
6Launch Proof$150K Y1Spend the Year 1 marketing budget only when the store page, trailer, and community signals can support the $10 CAC and early repeat buying at 15% of new customers.