| Core payroll: CEO, data science, engineering, sales, and clinical implementation |
Fixed |
Use annual salaries divided by 12; first-year payroll is about $70,833 per month. |
Tying the core team to monthly sales volume. |
| HIPAA Compliance and Security Audits |
Fixed |
Include $4,500 per month in overhead from Month 1 through Month 60. |
Burying recurring compliance work in launch spend. |
| Office Lease and Utilities |
Fixed |
Include $12,000 per month from the launch month, regardless of early sales volume. |
Waiting for a full sales ramp before adding rent. |
| Cloud Infrastructure and HIPAA Hosting |
Variable |
Reduce contribution margin by 8.0% of revenue in the first year. |
Treating hosting as flat forever. |
| EHR API and Integration Maintenance |
Variable |
Reduce contribution margin by 4.0% of revenue in the first year. |
Ignoring provider-specific integration workload. |
| Sales Commissions |
Variable |
Reduce contribution margin by 5.0% of revenue across all forecast years. |
Including commissions only inside fixed sales payroll. |
| Payment Processing and Billing |
Variable |
Reduce contribution margin by 2.0% of revenue in the first year. |
Overlooking invoice, billing, and collection fees. |
| Annual Marketing Budget |
Semi-fixed |
Spread the first-year $150,000 budget at about $12,500 per month for planning. |
Assuming spend stops when sales slow. |