Test whether bookings, margins, and cash hold up before you commit to the vehicle, gear, and first hire wave. The model only works if demand clears break-even fast enough to cover the Month 2 cash dip.
1Monthly bookings36-37/moConfirm you can sell at least 36 to 37 bookings a month at about $374 each, and collect deposits so the roughly $271 contribution per booking actually lands.
2Fixed load$1.98K/moKeep general liability at $250, vehicle insurance at $300, software at $150, storage at $800, and the rest of fixed overhead near the model’s $1,975 a month before adding more rent or admin cost.
3Margin mix72.5% CMCheck that equipment maintenance, coordinator pay, fuel, and payment fees stay near 27.5% of revenue, and set service-area limits so fuel and logistics stay near the 5.0% assumption.
4Staffing rampMonth 19/31Do not add the marketing role in Month 19 or the booking assistant in Month 31 unless bookings already support the extra payroll, or the business will outrun demand.
5Cash cushion$830KProtect the Month 2 low point with enough cash, because the model’s minimum cash is about $830,000 and the $83,000 capex list is separate from that working-capital gap.
6Launch spend$12K Y1Keep Year 1 marketing at $12,000 until customer acquisition cost (CAC) stays near $60, or you will buy leads faster than the model can turn them into break-even bookings.