| Office rent |
Fixed |
Include $3,500 per month as recurring overhead from Month 1 through Month 60. |
Charging rent to projects and making job margins look too low. |
| Base payroll |
Fixed |
Include the first-year salaried team as monthly overhead: $120,000 founder salary plus $95,000 lead producer salary. |
Treating salaried leadership like project labor that disappears when shoots slow. |
| Freelance talent and crew fees |
Variable |
Model as 15.0% of revenue in the first year, declining by year as assumed. |
Locking crew spend into fixed overhead instead of tying it to booked work. |
| Equipment rental and location costs |
Variable |
Model as 8.0% of revenue in the first year because usage follows project volume. |
Using one flat monthly number even when shoot count changes. |
| Project-specific software licenses |
Variable |
Model as 3.0% of revenue in the first year for tools tied to client work. |
Mixing project licenses with core software subscriptions. |
| Marketing and industry event participation |
Variable |
Model as 4.0% of revenue in the first year when tied to sales activity and deal flow. |
Confusing this with the separate annual marketing budget. |
| Travel and entertainment |
Semi-variable |
Start with the $500 monthly base, then add project travel when shoots move locations. |
Ignoring travel spikes on out-of-town shoots. |
| Added salaried roles |
Semi-fixed |
Add salary steps when roles start, including Month 13, Month 19, and Month 25 hires. |
Smoothing future hires from Month 1 and overstating early break-even burden. |