Don’t sign the lease or buy equipment until demand, payroll, and refill flow can clear the model’s Month 17 break-even. Year 1 needs about $17.74K in monthly sales, and the plan still burns $93K of EBITDA in the first year.
1Sales floor$17.74K/moVerify the neighborhood can support this monthly sales floor, because that is the Year 1 break-even level and it assumes the model keeps its 81.5% contribution margin.
2Payroll load$8.96K/moMake sure the opening team stays near 2.5 FTE and rent and utilities hold at the $4,000 assumption, or fixed costs will outrun sales before the store ramps.
3Traffic proof910/wkCheck whether the trade area can deliver 910 visitors a week, because 20% conversion only turns into enough buyers when foot traffic is steady.
4Launch setupBefore openingLock in sanitation rules, reusable container policy, POS, scales, tare weights, payment processing, and dry and liquid refill flow before launch, or the first orders will slow down.
5Capex budget$130KBudget the full $130K for build-out, bins, refrigeration, fixtures, hardware, signage, security, back office, and the van before you commit to any big purchase.
6Cash cushion$708KHold enough cash to absorb the Year 1 EBITDA loss of -$93K and reach Month 17 break-even; the model’s minimum cash lands at $708K in Month 21.