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7 Critical KPIs to Track for Casino Hotel Performance

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Key Takeaways

  • Successful casino hotel performance requires balancing lodging efficiency (RevPAR) and gaming yield (GGR) while managing the significant initial capital expenditure of $37 million USD.
  • Profitability hinges on expanding EBITDA from $1236 million in 2026, underpinned by maintaining an exceptionally high Return on Equity (ROE) of 8594%.
  • Cost analysis must account for high variable expenses, including the 100% gaming tax and $861 million in annual labor costs, to effectively absorb $395,000 in monthly fixed overhead.
  • Despite breaking even quickly in one month, continuous weekly monitoring of the Minimum Cash Balance is critical to manage projected cash dips as low as -$3014 million by July 2026.


KPI 1 : Revenue Per Available Room (RevPAR)


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Definition

Revenue Per Available Room (RevPAR) measures how efficiently you are using your hotel rooms to generate income. It combines occupancy and pricing into one metric, showing the revenue earned per room you own, regardless of whether it was sold. This is the core metric for judging room inventory performance.


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Advantages

  • It simplifies performance analysis by merging occupancy and Average Daily Rate (ADR).
  • It allows for direct comparison against competitors with different total room counts.
  • It shows the direct financial impact of keeping rooms available versus taking them offline for maintenance.
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Disadvantages

  • RevPAR ignores all revenue generated outside of room sales, like gaming or food and beverage.
  • It doesn't reflect the cost structure needed to achieve that revenue level.
  • A high RevPAR might mask underlying issues if guest service quality is dropping.

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Industry Benchmarks

For integrated resorts, RevPAR benchmarks are highly sensitive to the local gaming market and seasonality. You need to compare your RevPAR against direct luxury competitors, not just standard hotels. Hitting targets means your pricing and utilization are working together effectively.

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How To Improve

  • Implement dynamic pricing models to capture maximum ADR during high-demand events.
  • Aggressively manage room inventory to minimize downtime between guest stays.
  • Bundle rooms with high-margin ancillary services to lift the effective room rate.

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How To Calculate

You calculate RevPAR by dividing the total money earned from rooms by the total number of rooms you had available to sell in that period. This metric is essential when planning for future capacity needs.

RevPAR = Total Room Revenue / Total Available Rooms

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Example of Calculation

Say your resort generated $1,500,000 in room revenue last month, and you have 3,000 total rooms in the property. Here’s the quick math to find your monthly RevPAR.

RevPAR = $1,500,000 / 3,000 Rooms = $500.00

This means for every room you own, you brought in an average of $500 last month. That’s a solid baseline to measure against your 2026 growth targets.


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Tips and Trics

  • Track RevPAR segmented by day of the week to spot pricing opportunities.
  • Defintely watch how your target growth from 2026’s 650% occupancy translates to ADR needs.
  • Always compare RevPAR to your Gross Gaming Revenue (GGR) to see room contribution.
  • If occupancy is high but RevPAR lags, your ADR is too low.

KPI 2 : Gross Gaming Revenue (GGR)


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Definition

Gross Gaming Revenue (GGR) is your total gaming win before you subtract any taxes or operational costs. It measures exactly how much money the casino floor keeps from the money wagered by guests. Monitor this metric daily because it is the primary revenue driver for the gaming side of your integrated resort.


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Advantages

  • Directly measures the performance of the gaming floor.
  • It is the basis for calculating gaming-specific taxes.
  • Shows the immediate impact of game mix changes.
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Disadvantages

  • Highly susceptible to short-term player luck fluctuations.
  • Ignores the significant revenue from hotel and F&B operations.
  • Does not account for promotional payouts or comps given.

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Industry Benchmarks

GGR benchmarks are usually expressed as the 'hold percentage,' which is GGR divided by total wagers. For slot machines, a typical hold might be between 8% and 15%, while table games often see a hold closer to 10% to 18%. You must compare your actual hold against your theoretical hold to ensure the floor is operating efficiently.

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How To Improve

  • Drive more foot traffic through hotel packages and events.
  • Adjust the mix of games to favor higher hold percentages.
  • Use Theoretical Win Per Customer (TWPC) to control comps.

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How To Calculate

GGR is calculated by taking all the money wagered by patrons and subtracting the money the house paid out in winnings. This is the raw win before taxes or operational expenses are considered.

GGR = Total Wagers - Total Payouts

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Example of Calculation

Say your casino floor handles $5,000,000 in total wagers over a weekend. If the machines and tables paid out $4,350,000 in winnings to guests during that same period, you calculate the GGR.

GGR = $5,000,000 - $4,350,000 = $650,000

This $650,000 is your Gross Gaming Revenue for the weekend, representing a 13% hold.


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Tips and Trics

  • Track GGR against hotel occupancy rates weekly.
  • Set daily minimum GGR targets based on fixed costs.
  • Compare GGR performance across different gaming zones.
  • Analyze GGR trends to defintely adjust staffing levels.

KPI 3 : Theoretical Win Per Customer (TWPC)


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Definition

Theoretical Win Per Customer (TWPC) shows the expected profit the house keeps from a typical gambler over a specific period. You calculate this based on the game's hold percentage (what the house keeps) and how long players stay active. You use this metric to defintely guide loyalty program comps and marketing spend.


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Advantages

  • Sets the hard ceiling for player rewards and comps without losing money.
  • Allows direct comparison of profitability between different gaming areas, like slots versus table games.
  • Guides marketing spend by showing the maximum allowable cost to acquire a player with a known expected value.
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Disadvantages

  • It’s theoretical; actual player results can swing wildly, especially with high-limit players.
  • It requires accurate estimates of average play time, which can fluctuate seasonally.
  • It doesn't capture the ancillary revenue impact from hotel stays or dining driven by gaming traffic.

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Industry Benchmarks

While specific TWPC varies widely, it must align with your Gross Gaming Revenue (GGR) margin goals. For luxury resorts, you generally want the overall floor hold percentage to be in the 12% to 18% range, depending on the mix of table games versus electronic gaming machines. If your TWPC suggests you're giving away too much in comps relative to this hold, your EBITDA Margin Percentage will suffer.

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How To Improve

  • Increase the average session length by improving service speed at tables and bars.
  • Adjust game mix toward higher-hold products if player tolerance allows it.
  • Segment players and offer personalized comps that maximize time on device rather than blanket offers.

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How To Calculate

TWPC is found by multiplying the total expected amount wagered by the house edge, or hold percentage. This gives you the expected profit from that player before any rewards are factored in. You need to know the average amount a player bets and how long they play.

TWPC = (Average Wager Amount Per Visit) x (Average Number of Bets Placed) x (Game Hold Percentage)

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Example of Calculation

Say a typical guest plays slots for 5 hours, placing about 600 bets, with an average bet size of $10 per spin, and the machine hold is 11%. Here’s the quick math to find the expected win.

TWPC = ($10 Wager/Bet) x (600 Bets) x (0.11 Hold) = $660 Total Wagered x 0.11 = $72.60

This means you expect to earn $72.60 from this guest before you give them any free hotel nights or meal vouchers. If your comps cost $90, you’re losing money on that player.


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Tips and Trics

  • Track TWPC segmented by loyalty tier to see where comps are most effective.
  • Ensure your comp budget is calculated as a percentage of TWPC, not gross revenue.
  • Review the average time played assumption quarterly; longer stays mean higher TWPC potential.
  • Use TWPC to set the maximum allowable cost per acquisition for new gamblers.

KPI 4 : EBITDA Margin Percentage


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Definition

EBITDA Margin Percentage measures operating profitability before interest, taxes, depreciation, and amortization. It tells you how much profit the core business generates from sales before accounting for financing structures or asset write-downs. This metric is crucial for judging the operational health of the integrated resort.


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Advantages

  • Allows comparison across properties with different debt loads or depreciation schedules.
  • Focuses management attention strictly on controlling variable and fixed operating expenses.
  • Provides a clear view of the underlying profitability of gaming and hospitality services combined.
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Disadvantages

  • It ignores the significant capital expenditures required to maintain luxury resort assets.
  • It masks the true cost of debt financing, which is substantial for large-scale projects.
  • It can be misleading if the company carries high levels of amortization or depreciation expense.

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Industry Benchmarks

For integrated resorts, margins typically range from the high teens to the low 30s, depending heavily on the revenue mix between high-margin gaming and lower-margin hotel rooms. Since your ROE is 8594%, you must ensure the underlying EBITDA margin supports that return efficiently. Benchmarks help confirm if your cost base is competitive for this luxury segment.

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How To Improve

  • Control the Labor Cost Percentage; aim to drive it down from the $861 million baseline as revenue scales.
  • Increase the efficiency of ancillary services like Food & Beverage to lift overall contribution margin.
  • Negotiate better terms on high-volume operational supplies, which directly impacts EBITDA dollar-for-dollar.

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How To Calculate

To calculate this margin, you take your operating profit before the four major non-operating charges and divide it by your total sales. The focus here must be on margin expansion because the 2026 target EBITDA is $1236 million.

EBITDA Margin Percentage = (EBITDA / Total Revenue) × 100


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Example of Calculation

If you project Total Revenue for 2026 to be $4.5 billion, you can determine the required margin needed to hit the target EBITDA of $1236 million. You need to control costs tightly to achieve this operational efficiency.

EBITDA Margin Percentage = ($1,236,000,000 / $4,500,000,000) × 100 = 27.47%

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Tips and Trics

  • Track Gross Gaming Revenue (GGR) daily; its volatility directly impacts this margin quickly.
  • Ensure your Theoretical Win Per Customer (TWPC) assumptions are conservative for budgeting.
  • If RevPAR grows but the margin shrinks, you are likely overspending on promotions or staffing.
  • Watch for non-gaming operational costs; they are the easiest place to find immediate savings, defintely.

KPI 5 : Labor Cost Percentage


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Definition

Labor Cost Percentage measures how much of your total sales goes directly to paying staff wages. This ratio shows operational efficiency; lower is better for margin health. It’s a critical check on overhead scaling relative to top-line growth.


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Advantages

  • Shows direct link between staffing levels and revenue generation.
  • Highlights opportunities for automation or process streamlining.
  • Acts as an early warning for margin erosion if payroll outpaces sales growth.
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Disadvantages

  • Can penalize necessary high-touch service roles (like luxury hospitality).
  • Doesn't account for productivity gains from better training or technology.
  • A low percentage might signal understaffing, hurting guest experience and future revenue.

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Industry Benchmarks

For integrated casino resorts, this percentage varies widely based on service intensity versus gaming volume. High-end hospitality often sees figures between 25% and 35% of total revenue. You must compare your ratio against direct competitors who manage similar luxury service levels, not just standard hotels.

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How To Improve

  • Optimize scheduling software to match labor hours precisely to predicted foot traffic.
  • Cross-train employees across departments like F&B and hotel services to increase utilization.
  • Automate low-value administrative tasks to free up higher-paid staff for guest interaction.

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How To Calculate

This metric divides your total annual wage expense by your total annual revenue. The goal is to see this percentage shrink as your revenue base grows larger. We need to reduce this percentage as revenue scales to improve margins.



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Example of Calculation

We know the projected annual wages for 2026 are $861 million. To find the percentage, divide this wage expense by the total revenue generated that year. Here’s the quick math showing the structure:

Labor Cost Percentage = $861,000,000 / Total Revenue (2026)

What this estimate hides is the actual revenue figure needed for a precise result. Still, you must focus on keeping wage growth below revenue growth.


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Tips and Trics

  • Track wages by department (Gaming vs. Hotel vs. F&B) separately.
  • Benchmark labor cost against Gross Gaming Revenue (GGR) for direct comparison.
  • Factor in the cost of benefits and payroll taxes, not just base wages.
  • If revenue scales 10% but wages scale 15%, margins will shrink defintely.

KPI 6 : Return on Equity (ROE)


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Definition

Return on Equity (ROE) shows how much profit the business generates for every dollar of shareholder money invested. It’s key for owners and investors to see how efficiently their capital is working. This metric directly links the bottom line, Net Income, to the equity base.


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Advantages

  • Shows capital efficiency clearly.
  • Highlights the impact of financial leverage.
  • Directly ties operational success to owner returns.
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Disadvantages

  • Can be heavily skewed by high debt levels.
  • Doesn't account for the total asset base size.
  • A number like 8594% usually signals early-stage distortion, not steady performance.

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Industry Benchmarks

For established hospitality and gaming resorts, a healthy ROE usually sits between 15% and 25%. Benchmarks help you see if your capital structure is standard or if you're relying too heavily on debt to juice returns. Your current figure is an outlier.

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How To Improve

  • Increase Net Income through better Gross Gaming Revenue management.
  • Reduce the total Shareholder Equity base via strategic distributions.
  • Improve operational efficiency to boost margins, lifting the numerator.

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How To Calculate

You calculate ROE by dividing the company’s Net Income by the total Shareholder Equity. This shows the return generated on the owners' stake.

ROE = Net Income / Shareholder Equity

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Example of Calculation

The current ROE is reported at 8594%. This means for every dollar of equity, the business generated 85.94 dollars in net income during the period. If we assume Net Income was $100 million, equity must be very small to achieve this result.

8594% = $100,000,000 / Shareholder Equity (approx. $1,163,600)

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Tips and Trics

  • Watch ROE alongside the Debt-to-Equity ratio for context.
  • Investigate the cause of the 8594% figure defintely; it suggests high leverage or minimal initial equity.
  • Ensure Net Income calculation excludes non-recurring gains from asset sales.
  • Compare ROE against the weighted average cost of capital (WACC) to confirm value creation.

KPI 7 : Minimum Cash Balance


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Definition

Minimum Cash Balance shows the lowest cash level your business hits during a specific tracking period, usually monitored monthly. It tells you the absolute minimum capital you need to cover operational needs before cash inflows resume. For this integrated resort, monitoring this metric is non-negotiable because the current forecast shows a severe liquidity crunch.


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Advantages

  • Pinpoints the exact moment external funding becomes mandatory.
  • Guides timely capital raises or immediate expense reductions.
  • Prevents accidental insolvency due to unforeseen operational timing mismatches.
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Disadvantages

  • It’s a lagging indicator of poor cash flow management leading up to the low point.
  • A single low point might hide consistent, smaller deficits throughout the year.
  • It doesn't account for sudden, unmodeled capital calls or large vendor disputes.

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Industry Benchmarks

For established, stable hospitality operations, the minimum cash balance should ideally never dip below 30 days of fixed operating expenses. Startups usually target a minimum buffer equal to six months of projected cash burn until they hit positive operating cash flow. Seeing a negative minimum balance, like the one projected here, signals an immediate, massive capital requirement that must be addressed now.

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How To Improve

  • Accelerate receivables collection from high-value corporate event planners.
  • Negotiate extended payment terms with major food and beverage suppliers.
  • Aggressively manage the Labor Cost Percentage to keep wages below 25% of revenue.

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How To Calculate

To find this metric, you look at the lowest recorded cash balance on your monthly cash flow statement across the forecast horizon. This is simply the lowest point on the cumulative cash curve. You must monitor this monthly to manage capital needs.

Minimum Cash Balance = MIN (Ending Cash Balance for all periods)

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Example of Calculation

If your projected cash balance dips from $100 million in June 2026 down to a low point in July 2026 before recovering, that lowest figure is your minimum balance. For this project, the model shows a severe need for external capital.

Minimum Cash Balance (July 2026) = -$3014 million

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Tips and Trics

  • Review the cash position weekly, not just monthly, leading up to July 2026.
  • Stress-test the model assuming a 15% drop in projected Gross Gaming Revenue (GGR).
  • Ensure any planned capital raise closes 90 days before the July 2026 trough date.
  • Track the impact of improving Return on Equity (ROE) on cash needs defintely.

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Frequently Asked Questions

Focus on RevPAR, GGR, and EBITDA margin, aiming to grow EBITDA from $1236 million in 2026 to $2652 million by 2030, while managing fixed costs of $395,000 monthly;