Casino Hotel
Marketing Mix

The 4P's Marketing Mix template offers a complete breakdown of Product, Price, Place, and Promotion tailored to casino-hotel operations, helping users analyze offering, pricing, distribution channels, and promotional tactics that align with guest segments and revenue goals.

Full Product, Price, Place, Promotion

Segmented for VIPs and tourists

Channel mix for direct and OTAs

Promo calendar and activation ideas

The Excel-based Marketing Mix template is fully editable so you can change formulas, tabs, and text to match your resort's financial model, room types, gaming mixes, and promotional assumptions-no coding or design skills required.

Fully editable spreadsheet tabs

Formulas preserve financial integrity

Rename, add, or delete sections

No design skills required

This template is pre-written for an integrated resort and casino-hotel concept, with ready content that reflects guest journeys, VIP programs, F&B and entertainment offerings-so your strategy is relevant and actionable from day one.

Pre-written for integrated resort model

Includes guest journeys and touchpoints

Custom examples for gaming and F&B

Time-saver for strategy workshops

Download the files instantly after purchase and start using the Word and Excel templates immediately-no subscriptions, no waiting, and compatible with standard office software on desktop and laptop.

Immediate download after purchase

Use offline; no subscription needed

Mobile and desktop friendly files

Start editing in minutes

The template features a clean, structured layout with visuals and charts designed for readability; it's formatted for client meetings, investor decks, and internal strategy sessions so your marketing plan looks professional right away.

Clean slides and printable pages

Visual charts for KPIs and metrics

Brand colors easily adjustable

Export-ready for investor decks

The product strategy section helps you define room categories, casino floor segmentation, F&B concepts, spa services, and event offerings, plus positioning and differentiators that match target segments like tourists, VIPs, and corporate groups.

Defines room types and amenities

Maps casino floor segmentation

Prioritizes F&B outlet concepts

Outlines spa and entertainment offerings

The template supports pricing strategy development by modeling ADR scenarios, gaming yield, F&B margins, and regulatory fees so you can test price points against occupancy, spend-per-guest, and overall profitability under realistic assumptions.

ADR scenarios and occupancy models

Gaming yield and promotion lift

F&B menu pricing and margins

Tax and regulatory fee modeling

Designed for speed, the template uses pre-filled examples, guided prompts, and ready content blocks so teams can complete a full marketing mix quickly and focus on strategic choices instead of formatting or research.

Pre-filled examples reduce fill time

Guided prompts for each P

Copy-paste friendly content blocks

Use in workshops and rapid reviews

The deliverables are formatted for stakeholders with an executive summary, clear metrics on revenue drivers and ROI, and presentation-ready charts that communicate strategy and financial impact to investors and decision-makers.

Slide-ready charts and executive summary

Clear metrics for revenue and ROI

Professional language for board decks

Appendix with data sources